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What are the Top Real Estate Tools for Novice Agents?

By Jamie Richardson | May 17, 2022

More than 80% of real estate agents fail within the first five years. Most people in the industry are willing to put in the hours, but why is there still a high failure rate? It doesn’t matter how hard you work; without the right real estate tools, it’s difficult to succeed.

Your online presence plays a significant role in bringing in leads. Make sure you have the right website, social media, and SEO. For more insights on the best tools, keep reading to learn more.

email marketing

Real Estate Website Builder and SEO Enhancer

Customer contacts often occur online, and your website is the first impression. The website should look stunning along with having a great user experience. Propertybase is an excellent tool for building a robust website using drag-and-drop software.

It also contains professional-looking templates to manage the site's appearance and layout. With this tool, you can dabble with location profiles, IDX search, lead collection, and SEO.

Customer Relationship Management (CRM)

A robust CRM software can increase your sales and improve customer satisfaction. If you find yourself asking, “did I call her back,” then you need a better CRM system. 

Boomtown's is one of the best CRM tools in the real estate industry. It helps agents in:

  • Monitoring client connections
  • Managing lead creation
  • Closing transactions
  • linking customers with an expert broker 

It can also manage and classify leads and create reminders for follow-up appointments. Don’t get us started on its automated lead nurturing operations. This can help you capture prospects for a meeting.

Lead Generation

More leads imply more sales opportunities. It would help if you built a technique for generating a consistent stream of prospects. There are several potential sources, including:

  • Word-of-mouth
  • Website visits
  • Social media

Successful agents promote themselves on real estate websites such as Realtor and Zillow. You can also use Realtor Pro to buy leads. Zillow Premier Agent offers native advertising options on both Zillow and Trulia.

Email Marketing

This is an effective real estate marketing strategy for keeping prospects in mind. You can email buyers and sellers:

  • Listing announcements
  • Open house schedules
  • Marketing trends

You can automate these tasks, saving you time and money. Mailchimp is a popular tool for beginners. It can help you develop a plan and track real-time marketing data.

Social Media Management Software

There are over 3.6 billion social media users worldwide, which means ample exposure. But monitoring your channels can be exhausting and time-consuming. Luckily, Hootsuite lets you schedule and publish your content using a single calendar. 

If you want amazing designs without breaking the bank with a graphics person, try Canva. This online graphic design tool makes it easy to create marketing material. It has an intuitive drag-and-drop interface with several export choices and layouts. 

Project Management 

Trello allows you to organize your tasks into boards. You will know who is working on what and the stages of the project. 

Once you have created a board, you can make separate lists for the various phases of a project. You can drag and drop Trello cards beneath the appropriate categories. Each card supports:

  • Comments
  • Checklists
  • Labels
  • Due dates
  • Attachments
  • Debates

You can invite an unlimited number of users and see member activity on the right-hand side. Everyone is held responsible for their actions and obligations in this manner.

Video Editing Software

Videos let you showcase your real estate services, which entail listings, testimonials, and prices. Animoto is one of the most user-friendly video editing tools.

It has a drag-and-drop editor, diverse video themes, and a background music collection. This makes it simple to create professional-looking, client-oriented videos.

Chat and Collaboration

Slack is a virtual workplace where you can collaborate with coworkers anywhere. With this tool, you may import Trello checklists and due dates. You can also integrate social data and documents from Google Drive.

Users can create public or private channels inside the workspace for discussions. They may also send direct messages to individual team members. They can alert a particular member by typing "@" followed by their display name.

Marketing Template Device

Breakthrough Broker can save you time and money with its free marketing templates. It contains free teaching resources for its users. There are templates available for real estate brochures, presentations, postcards, flyers, etc. 

Electronic Signature Services

You can reduce paperwork and get clients' signatures using DocuSign. This tool tells agents when customers have seen and signed crucial papers. Everything is in the cloud so that clients can sign paperwork from any location on any device.

DocuSign is the official supplier for the National Association of Realtors®. It’s also enforceable in all fifty states.

Transaction Management Software

A real estate agent often finds it challenging to move deals through the closing process. Managing these transactions with your email can be tedious. Folio is an effective solution for managing real estate email and transaction interactions.

Folio uses artificial intelligence to organize your inbox, saving you hours of headaches. Its algorithms can detect emails by transaction, so you don't have to hunt them down.

Document Scanner

There are several excellent document scanners for the iPhone, iPad, and more. These tools make it easy to convert Google Docs to PDF format. That way, you can send it to a customer without visiting the office. 

Home Interior Map

Before anyone visits a home, they want to see the digital interior map. Fortunately, Magic Plan exists to give potential buyers a glimpse of their potential new home.

There is a reason why this software has been downloaded over seven million times. After all, it offers extraordinary digital home staging skills.

Insights on the Best Real Estate Tools

From CRM to social media and SEO, you can see how techy the future real estate agents have to be to succeed. The whole idea of these tools is to make the process quick and efficient. Keep in mind that real estate software tools are constantly evolving, so it’s vital to keep up with the trends.

You want to make sure you have a solid online presence and a strategy to help you get leads. If you are interested in learning more, we can help. Contact us today for more insights on real estate tools to keep you ahead of the game.

Jamie is a 5-year freelance writer who enjoys real estate. He is currently a Realty Biz News Contributor.
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