Why You Need a Real Estate SEO Expert



You’re a real estate agent. And you’re good at your job. You know houses and commercial buildings like you built them yourself–and more importantly, you know how to sell them to even the most skeptical customer.

But when it comes to search engine optimization, it’s like you’re selling your first house–you’re eager and untested and completely unsure of what you’re doing. You know you’re making mistakes, but fixing them is another matter entirely.

This is where a real estate SEO expert can help. Not convinced an expert is worth the money? Here are three reasons why an SEO expert can make all the difference for your business.

SEO Teaches You About Your Business

SEO is more than just a marketing tool.

It’s a way of learning about your business.

Put it this way: your business is properties. And that means you know the ins and outs of properties–what makes a property a good sale, what features could cause issues, how much to charge based on the location and features.

SEO works the same way, except that instead of properties, it’s your website.

An SEO expert does their job by examining your website, value proposition, market, and competition. Then, they use this information to create an optimization plan that works for your business. For example, they’ll create a buyer persona that allows your site to target a specific customer.

This process doesn’t just make you a better marketer–it helps you get crystal clear about what your business offers and who you serve.

Hit Your Audience and Connect with Your Market

If ever there was a business focused on geographic locations, real estate is it.

When your customers search for a property, they’re usually looking for geographic markers that denote a specific neighborhood. Maybe it’s a park. Maybe it’s a public transportation hub.

Either way, this geographically-specific search makes your audience the perfect candidate for local SEO, which targets customers in the same geographic location. More importantly, targeting your local audience will help you connect with your local buyer market.

An SEO expert knows exactly how to tailor your efforts to your local audience through local keywords, optimized meta descriptions and title tags, on-page optimization, and other related techniques. Best of all, they know what they’re doing, so you can skip the trial-and-error period and start connecting with your clients faster.

Invest in an Asset

Finally, you need a real estate SEO expert because you’re investing in a valuable asset: your website.

Sure, you could run paid ads, but search engine ads are often a get-what-you-pay-for situation. As in, if you stop paying, you don’t get anything.

SEO isn’t like that. SEO is a long-term, ongoing investment that makes your website stronger over time so that you can see consistent, stable traffic increases over time. It’s a lot like a house in that sense.

And if your site is your most valuable marketing asset, why would you settle for DIY when you could do it right the first time?

Looking for Advice from a Real Estate SEO Expert?

A real estate SEO expert can make all the difference between a strong website and a lackluster site that might, occasionally, win you a phone call.

If you’re looking for more advice to master your SEO, check out our blog for more useful posts, like this post on optimizing your site for voice search.

About Ben Shepardson

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.