Real Estate Marketing & Beyond
Today Zillow launches Owner Dashboard, a new feature which gives home sellers a detailed view of how home buyers are interacting with their listing on Zillow. Sellers can see, in real time, the number of times their listing has been viewed or saved by potential home buyers, and how that activity compares to similar homes on the market.
Owner Dashboard gives home sellers peace of mind by helping to answer one of the most common questions among home sellers: "How is my listing doing?" and helps them have a more informed conversation with their real estate agent about their home's marketability. If a listing's performance could be improved, the dashboard will recommend how a seller can potentially boost their listing's performance by adding more content such as additional home facts, more photos or a video walkthrough. A seller can then discuss with their agent the best next steps for enhancing their listing.
Zillow's new Owner Dashboard (PRNewsFoto/Zillow)
"At Zillow, our goal is to provide home buyers and sellers with tools that help them feel more confident throughout the real estate process," said Jeremy Wacksman, Zillow chief marketing officer. "Home sellers tell us that the minute their home hits the market, they want to know if there is any home buyer interest. Owner Dashboard empowers sellers by allowing them to monitor, in real time, how their listing is stacking up against the competition. And it enables them to have a more informed conversation with their agent about different ways to make sure their listing stands out."
The Owner Dashboard also provides a number of seller-focused tools, like Price Your Home and Best Time to List and the new Sale Proceeds Calculator, which calculates the net profit of a home's sale, after taxes, fees, and agent commission.
Homeowners can also get insights into their home, like the number of all-time views on their home and forecasted views if they were to put their home on the market.
