Real Estate Marketing & Beyond
It is imperative to have a digital marketing strategy that can be implemented on a daily or weekly basis in order to drive traffic and build awareness. There are plenty of free tools available to help you break down your digital marketing strategy into daily actions to ensure you achieve a marketing objective each week. Breaking each task into manageable bite-sized chunks makes it easier to tackle and keep on top of. Take a look at some of the key components of a classic marketing strategy and learn how you can implement each marketing activities within a week.
Share engaging social media posts
In order to have a watertight social media strategy featuring engaging content, you should create a social media calendar and populate it with posts relevant to your business, industry and wider property trends. You can have multiple tabs for different social networks and split each tab by date or time if you wish to go more granular. This is a great way to keep your content organised in one place, ideally a G Drive excel spreadsheet that all stakeholders can access. That way everyone can suggest post ideas so you have a content repository to constantly keep your social media accounts topped up. If you want to be even more efficient, open a free account with any of the leading social media management tools like Hootsuite or Buffer. Here you can load all your social media content and schedule posts to go out in advance of a campaign or event. You can also create streams, track conversation about your business and follow industry news so you can respond in real time.
Break up your social media actions for the week by updating your calendar every Monday with fresh posts that can be scheduled into your social media management tool on Wednesday. On Friday you can monitor follower engagement and research content ideas for the following Monday.
Send regular email newsletters
As part of your editorial content calendar, you should create a tab for email newsletters to be sent to your mailing list on a weekly basis. If you have several new properties and open houses on a regular basis, a weekly newsletter is the best way of promoting that content to subscribers. The newsletter tab on your content calendar should be divided into weeks with different sections such as company news, new listings, industry trends and any other section you feel is relevant to include. If you use email marketing tools like MailChimp, it’s easy enough to create simple newsletters that can be scheduled to go out whenever you see fit. You can also segment your mailing list in MailChimp to send different newsletters to prospect or current buyers so your content is much more targeted.
Break up your email actions for the week by researching and populating your calendar with content on Tuesday so you can populate the MailChimp newsletter. Schedule the email to go out on Friday as people wind down for the week and check the open and click-through rates on the following Monday.
Publish fresh blog content
Ensure you have a library of fresh content ideas so you’re never struggling when it comes to publishing blog posts. Develop an editorial content calendar as a G Drive spreadsheet so all stakeholders can submit content ideas about your upcoming property listings or company news. You can keep track of the author of each blog post, the status of each post, the targeted keywords and the date of publishing. This way the whole team is accountable and what’s more you will have one central location to keep all of your blog posts that can then be promoted across social media and emails.
Break up your blog content actions for the week by conducting Monday morning brainstorming sessions with the team so everyone can suggest ideas for the calendar. Appoint someone to write the content and remember to promote across all marketing channels on Friday.
