Real Estate Marketing & Beyond
"Cultivate visibility because attention is currency," said author Chris Brogan. This couldn't be more true when it comes to real estate agents vying for attention in the digital age.
No longer are potential clients bound by geographic location. They can now shop around for the best deal no matter where they live. This global visibility has made it more important than ever for realtors to have a strong online presence.
How can you attract clients when you're now competing against realtors all around the world? That's where organic traffic comes in. Keep reading to learn what organic traffic is and how you can use it to build your real estate business.
Organic traffic is defined as website visitors who come to your site through search engines like Google, Bing, and Yahoo!. These are people who are actively looking for what you have to offer. They're already interested in your services and they're looking for the right person to help them.
This makes organic traffic the best possible source of clients for your business. Why? Because these are people who are already interested in what you're selling. They just need to be convinced that you're the right person for the job.
Yes! While you can use platforms like Medium and Youtube to attract organic traffic, you're ultimately going to need your own website to close the deal. This is because people want to see that you're a credible source of information. They want to know that you're an expert in your field.
Your website is where you build trust with potential clients. It's where you show them that you know what you're talking about and that you're the right person to help them.
Once you've built your own personal website, follow these tips to increase your online traffic.
One of the most important things you can do to increase your organic traffic is to optimize your website for search engines. This means making sure that your site is easy to find and that it ranks high in search results.
There are a number of things you can do to optimize your site. Start by doing keyword research to find out which keywords people are using to find real estate agents in your area.
Then, make sure that you're using those keywords throughout your website. Use them in your titles, in your descriptions, and in the content itself. The more relevant your site is to what people are searching for, the higher it will rank in search results.
In addition to using relevant keywords, you should also focus on long-tail keywords. These are longer, more specific phrases that people are more likely to use when they're close to making a purchase.
For example, instead of using the keyword "real estate agent," you might use a long-tail keyword like "best real estate agent in Seattle." This tells potential clients that you're not only a real estate agent but that you're the best one in their area.
Long-tail keywords are more specific, which makes them more likely to convert into organic traffic. So, if you want to increase your chances of attracting organic traffic, focus on using long-tail keywords throughout your website.
If you want people to find your website, you need to have compelling content that ranks high in search results. This means writing blog posts and articles that are relevant to your target audience.
When you're creating content, make sure to use the keywords and long-tail keywords that you've researched. This will help your content rank higher in search results. And, when people do find your content, make sure it's well-written and informative. The more useful your content is, the more likely people are to keep coming back for more.
Just because you've created amazing content doesn't mean people will automatically find it. You need to promote your content to get it in front of potential clients.
There are a number of ways you can promote your content. Start by sharing it on social media platforms like LinkedIn and Twitter. You can also submit it to directories and forums. And, if you have your own email list, be sure to send your content to them as well.
The more people who see your content, the more likely it is that they'll click through to your website. And, once they're on your site, you have a chance to convert them into a client.
If you want people to take action on your website, you need to use call-to-actions. These are buttons or links that tell people what you want them to do next.
For example, if you want people to contact you for more information, you might include a call-to-action that says "Request a Consultation." If you want them to sign up for your email list, you might use a call-to-action that says "Subscribe Now."
Using call-to-actions can help increase your organic traffic by directing people to the most relevant pages on your website. So, if you want people to take action, make sure you're using call-to-actions throughout your site.
Images are an important part of any website. Not only do they make your site more visually appealing, but they can also help you rank higher in search results.
When you're adding images to your website, be sure to include keywords in the file names and alt text. This will help your images rank higher in search results. And, when people do find your images, they'll be able to see what they're about before they click through to your website.
If you want your website to rank high in search results, you need to add new content on a regular basis. Search engines like Google love fresh content, so the more often you add new blog posts and articles, the higher your site will rank.
One way to make sure you're always adding new content is to set up a content calendar. This can help you plan out when you'll publish new articles and blog posts. And, it can also help you ensure that you're covering all the topics that are relevant to your target audience.
If you want to attract organic traffic from people in your area, you need to implement local SEO. This involves optimizing your website for local keywords and phrases.
For example, if you're a real estate agent in Los Angeles, you'll want to use keywords like "Los Angeles real estate" and "homes for sale in Los Angeles." This will help your website show up in search results for people who are looking for homes in your area.
In addition to using local keywords, you'll also want to list your business on directories like Google My Business and Yelp. This can help increase your chances of generating leads with the increased local visibility.
More people are using their phones and tablets to access the internet. This means that if your website isn't optimized for mobile, you're missing out on a lot of potential traffic.
To make sure your website is mobile-friendly, start by using a responsive design. This will ensure that your site looks good on all devices. You'll also want to make sure your website loads quickly and that your pages are easy to navigate.
Youtube is a great way to drive traffic to your website because Google owns this video platform. That means when you link your videos to your website, you stand a chance of increasing your organic traffic. Google might even show your videos on the result pages of the keywords you're targeting.
When you create videos, be sure to include a link to your website in the description. This can help increase the number of people who visit your site.
You can also promote your videos on social media and other websites. And, if you have a large following on Youtube, you can even run ads on your videos to drive traffic to your website.
Google AdWords is a paid digital marketing service that allows you to place ads on Google's search results pages. When people click on your ad, they'll be directed to your website.
AdWords can be an effective way to increase your organic traffic. But, it's important to note that you'll need to pay for each click. So, before you start using AdWords, be sure to set a budget that you're comfortable with.
Schema markup is the specialized language that you use to help search engines know what the content on your website is all about. This can be helpful if you want your website to show up in rich snippets.
Rich snippets are results that include additional information, like images and star ratings. They usually appear at the top of the search results page, which can help increase the click-through rate to your website.
An email newsletter is a great real estate tool to keep people updated on your latest listings, blog posts, and videos. The benefit of having an engaged email list is that you can drive traffic to your website any time you want. It's the best way to reach those who have proven that they're interested in your service since they've taken the time to sign up for your list.
To build your email list, start by offering something for free, like a guide to buying a home. Then, promote your newsletter on your website and social media channels.
Off-page SEO is the process of optimizing your website for search engines by building backlinks. These are links from other websites that point to your site.
The more high-quality backlinks you have, the higher your website will rank in search results. So, if you want to increase your organic traffic, start by focusing on building backlinks from other websites.
There are a few ways to do this. You can guest post on other blogs or write articles for popular websites in your industry. You can also appear on podcasts or try to land quotes in news magazines that will link back to your website.
If you want to increase your organic traffic, it's important to monitor your website's traffic. This will give you an idea of how well your efforts are paying off and where you need to focus your attention.
There are a few different ways to monitor your website's traffic. Google Analytics is a free tool that allows you to track the number of visitors to your site, as well as their behavior while they're there.
You can also use tools like Semrush to track your website's organic traffic. It will show you the number of backlinks you have, as well as the keyword rankings for your website.
If you want to reach a global audience that may be looking for listings in your area, it's important to optimize your website for international SEO. This means targeting keywords that people from other countries are searching for.
To do this, start by translating your website into different languages. Then, target keywords that are popular in those countries. You can use Google AdWords Keyword Planner to find these keywords.
Additionally, try to get backlinks from websites that are based in other countries. This will help improve your website's ranking in search results for those countries.
Having a strong digital presence is a significant part of online marketing as a real estate agent. It can make your life much easier by attracting the ideal client already searching for the services and listings you offer. But you need to stay up-to-date on the latest trends.
Google updates its algorithm hundreds of times per year. This causes ripple effects in the recommendations by SEO experts.
Stay updated on these trends by following the blog for articles on SEO and organic traffic.
