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Semrush: The Top SEO Platform for Real Estate Agents

By Anita Cooper | May 16, 2022

SEO is one of the most important tools for real estate agents and brokers. It can help you improve your website’s visibility, attract more leads, and increase your sales. Semrush is the top SEO platform on the market, and it can help you to achieve all of these goals.

Not so sure SEO is a worthwhile investment as a real estate agent? Think again. On the first page of searches, the first five organic results account for over 67% of all clicks.

Simply put, if you want real estate traffic to your website, it pays to invest in SEO. 

Semrush is a top SEO platform where real estate agents can track their website's position in search engine results pages (SERPs), as well as identify any potential opportunities or threats to their site's ranking. 

Additionally, Semrush offers a wide range of other features that can help real estate agents improve and track their online marketing efforts outside of SEO (48 marketing features to be exact).

In this article, we will discuss how Semrush works and how you can use it to improve your real estate business.

What Is Semrush and What Can It Do for Your Business?

If you're in the real estate industry, then you know that SEO marketing is essential to driving traffic to your listings. But what is SEO, and how can Semrush help you with it?

SEO stands for Search Engine Optimization, and it's all about making your website and listings more visible to potential buyers. 

Semrush is a tool that can help you with this by giving you insights into your competitors' SEO strategies, keywords they're targeting, and more. With this information, you can adjust your own SEO marketing to be more effective.   

How to Use Semrush to Improve Your Website’s Search Engine Ranking

So, we’ve established that with Semrush, you can get the most out of your real estate SEO marketing efforts and ensure that your website is getting the traffic it deserves. Now let’s dig into the specifics.

The main SEO tools that Semrush offer allow you to:

  • Research your competition
  • Find the right keywords to target
  • Track your progress over time
  • Spy on your competitors’ ads

With this information, you can make sure that your website is always one step ahead in search engine rankings. But, how do you make use of that information?

Perform a Site Audit

One of the best features that agents can use to their advantage includes the Semrush site audit tool.

This SEO tool helps you identify and fix any potential issues on your site that could be hurting your ranking. This primarily refers to technical issues that could be affecting the user experience (which is a major factor in SEO rankings).

Plug your real estate website URL into this tool and you’ll learn about your sites:

  • Loading speed
  • Crawlability
  • Meta tags
  • Internal linking

Then, pass this information onto your site’s developer to fix ASAP.

Research the Best Real Estate Keywords

Once your site is optimized for technical SEO, we suggest using the Semrush keyword research tool to ensure you’re targeting the right keywords. 

What you’re doing here is looking for keywords that have the right search intent combined with a lower difficulty. Search volumes should be high at global and regional levels (but definitely focus on local search results as a real estate agent).

As well, this tool allows you to analyze top SERP results in order to see what your competitors are doing. Look at the top-ranking articles and try to create content that is more specialized, more informative, and ultimately better.

Research Your Competitors

Semrush offers five main competitor analysis tools. However, the one we’d suggest paying attention to first is their content gap analysis tool.

With this tool, you’re able to enter up to five competitor domains. The SEO platform will churn out a list of information and unique keywords that they rank for.

With this information, you’ll get a good idea of what they rank for along with a list of their top URLs. Use this to see what your target audience is interested in. 

You can assume that their top posts are attractive to that target audience and therefore should be something you’ll work to replicate and improve.   

Track Your Real Estate Marketing Efforts

One of the best features of Semrush versus free SEO tools is that it provides detailed reports so you can track your progress and see how your SEO efforts are paying off. 

First, we’d suggest setting up position tracking. 

Enter the keywords you want to track and then set up weekly or monthly email reports to receive updates on your website's ranking. Monitor your progress and adjust your SEO strategy accordingly.

Then, we’d suggest taking advantage of the platform’s customizable report options. If you have a Semrush paid plan, you can find these under My Reports. Choose the metrics most relevant to your SEO efforts and schedule weekly or monthly reports.

Why is this important? If you're not tracking your marketing results, you're missing out on valuable data that could help you improve your campaigns and ROI. 

By tracking your marketing results, you can see which SEO strategies are working and which ones need to be tweaked. You can also track your leads and customers to see how they're interacting with your brand. 

And, as a real estate agent, you’ll likely understand that there are few things more important than staying on top of your leads.

Semrush: The Best SEO Platform for Real Estate Agents

Anyone in the real estate business knows that traffic is essential. And, when it comes to real estate traffic online, Semrush is the best tool out there. 

Not only does it provide real-time data on what keywords are being used to search for properties, but it also offers a comprehensive on-page SEO analysis. 

Ultimately, Semrush is an SEO tool that allows you to quickly and easily identify opportunities to optimize your website and improve your search engine ranking. 

In addition, Semrush provides detailed insights into your competition, so you can always be one step ahead of other agents in your area. If you're serious about generating more real estate traffic, then SEMrush is a tool you need in your arsenal.

Looking for more suggestions? Browse through all of our real estate marketing articles for more tips and tricks.

Anita Cooper is a copy and content writer with a vendetta against bad copy. She helps real estate tech companies grow their pipeline by providing lead gen copy and content.

Have world real estate news to share?If you do and would like to interview, feel free to contact Anita at [email protected].
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