Finding the best real estate keywords can be a real challenge as it's necessary not only to choose phrases that will attract direct customers to your business, but also those which are not too competitive.
For those who don't have multi-million dollar advertising budgets, it's important to select keywords that have lower competition. This will ensure that your website can rank in all of the major search engines such as Google, Bing, and DuckDuckGo. But just because you're chasing after keywords with less competition, it doesn't mean you are restricted to those that nobody searches for.
The key is to find a balance, ranking for keyworks that bring people to your real estate website but won't attract the attention of major companies you cannot compete with. It might sound tough but it's possible to find them using keywords search tools that can help you to research the best possibilities.
Here's a few points to consider while doing your keyword research:
The phrase "real estate" is one of the most common keywords that people search for, and as such a smaller business is unlikely to ever get ranked for it. However, it is possible to incorporate commonly searched-for terms with additional words to create a more unique keyword. The additional words added to the main phrase could be used to demonstrate a kind of niche service, or to try and target local searchers. So for example, you might consider using the term "real estate apartments for rent" or "North Carolina real estate" instead.
Here are a couple questions that will help you to come up with more appropriate keywords:
# 1: What are your primary target markets? Are you targeting the town in which you live, the entire county, or certain demographics? You can use these words to incorporate into more popular search phrases.
# 2: What kinds of properties are you trying to sell? For example, estates, villas, townhomes, condos, homes, and apartments.
You don't always need to spend hours researching the best keywords to target. It may well be that your local competitors have a more advanced search engine optimization strategy already in place, and if so, you can learn a thing or two from them:
#1. Try to find out which keywords your competitors rank for. You can use research tools to find the most popular search terms for your area, then check on search engines to see who ranks highest.
#2. Check your competitors' websites to see which keywords or phrases they use in the Title page, domain name, META descriptions and META keywords. The best way to do this is to identify your top five or ten competitors on the market and check all of their websites for keywords.
Of course, none of the above would be possible without knowing the best research tools currently available, so we've put together this helpful list to save you time.
#1. Google Keyword Planner:
Google Keyword Planner is one of the most popular keyword search tools. But you might still want to think about this for relevance to match the other results you get in different search tools. This is a free integrated tool that comes with Google AdWords. If you want to have this tool you need to create a Google AdWords account. One of the main advantages is it gives you a monthly score of impressions for each keyword phrase. It also offers you lots of ways to filter keyword searches. However, this keyword planner tool will not show you how your real estate website is working in search engines with the provided keyword.
#2. SEOBook's Keyword Suggestion Tool:
This is an excellent website by Aaron Wall that draws search information from various dependable sources. This keyword suggestion tool is also used as cross-referencing engine.
#3. adCenter Add-in (for Excel):
This tool is confined to MSN information & data, but it will provide you powerful insights that can help you to decide on your SEO strategy. The tool is especially useful for Microsoft's Bing search engine, which can be useful for anyone looking to rank on search engines beyond Google.
WordTracker can be used not only to research for keywords but also create news links, which is a feature unique to this keyword search tool. Also, it assists you to promote an SEO planned platform. The only limitation of this tool is that sometimes it provides fewer suggestions than other alternatives.
SEMRush is useful tool for keeping an eye on competitors. It also has some unique features - for example, you can include your URL to check what keywords are ranking with your site, or you can include your competitor's URL to check which keywords rank with them.