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5 Must-Know Real Estate SEO Tips and Strategies

By Guest Author | October 26, 2018

Real estate is one of the few industries that are very competitive and seeing rapid growth almost every day. Just try searching for real estate on Google, and you will be bombarded with massive results of real estate businesses. This is a testament on how big and competitive the real estate niche is. If you run a real estate business, then there are chances that you already have a website, blog, or platform that can help your business grow.

People today, generally go through real estate properties online before physically visiting a place for verification. A study from 2016 Profile of Home Buyers and Sellers have found that more than 86% of the total property or real estate buyers consider checking real estate websites before making a purchase. Another study has found that between 2008 and 2012, searches related to real estate has been increased by more than 250 percent.

With so many opportunities in the online real estate sector, it is apparent that you wouldn’t want to miss out on this valuable traffic. This is where simple SEO tips can help your real estate business by helping you get more traffic for your website and even turn the traffic into leads for your business. Today, SEO is more important than ever in the real estate sector, since it helps the businesses to come up in the search engine rankings, therefore increasing their visibility and brand awareness among people.

What is real estate SEO?
Real estate SEO can be defined as the optimization of a real estate business-based website to ensure that it shows high up in the search engine result pages. There are many ways of doing it, and most of it involves SEO strategies that help your website climb up the ranks in the search engines. Here are 7 SEO tips and strategies that can help you optimize your website and improve traffic and conversions as well:

Leverage the local keywords and target them
Keywords are the backbone of every SEO strategy since they make or break your SEO goals. Therefore, it is crucial that you target the right keywords on your website and the content published in it. Also, since real estates are mostly localized, it is important that you find and target local keywords based on the areas of your service. These keywords provide you a better chance of you getting ranked better than the generic keywords.

You can find the most searched real estate keyword in the areas of your service and can use in your website and content. It is recommended that you avoid the use of broad keywords since they are highly competitive and it is difficult to rank for them in the search engines. There are many tools available on the internet that can help you find the local keywords and use them in your content and website.

Create a blog or add high-quality content to your website
Unique, relevant, and high-quality content, when appropriately optimized can add significantly to a successful SEO strategy. Make sure that you create unique, well-researched, and informative content that can be intriguing for your customers and readers. Also, you need to make sure that the content has all the keywords that you choose for your real estate website.

Blogs are a great way to create and publish content for your business website. You can include a blog on your website and can post and publish search engine optimized content for better rankings. Besides, you need to make sure that you use the keywords in the right places, like in the title, ALT texts, file names, meta descriptions, introduction, and even the headings.

On-page SEO for all the web pages present in your website
It is crucial that all your web pages be SEO optimized. Most people tend to optimize the landing page or the homepage of the website and leave the rest, which is not the right way to go. In contrast to what most people think, search engines rank every webpage present on your website. Therefore, you need to make sure that all the web pages contain the keywords that you want your website to rank. Also, you need to make sure that all the heading and titles of your web pages have keywords in them.

Leverage visual content
Visual content, such as images, videos, gifs, infographics, and others are some of the key objects that can bring in better engagement for your website. While they are a treat for the onlookers, they also serve a more significant interest that helps your real estate website. Access the SEOToolsCentre text to image converter here. Real estate and property buyers love to browse through the images and videos of the property before buying, which is why it’s essential that you have the images and videos on your website. Also, the images are ranked separately in the search engines, which means that the use of proper ALT texts and file name in the images can help your website rank well.

Optimize your website for mobile devices
Today, most of the people use their mobile devices, like smartphones and tablets to search for anything on the internet; this is true for the real estate industry as well. Studies show that more than 89% of the new real estate or property shoppers use a mobile device to search for relevant options. Therefore, it is important that you have a website that is optimized to run on mobile devices as well.

Search engines prefer ranking the websites well which are optimized for mobile when compared to those that are not optimized for mobile devices. Also, the search engine ranking in mobile devices differs from what you see on a PC. It is therefore recommended that you emphasize on making your website optimized for the mobile devices. Also, you also need to make sure that the mobile-optimized website is also SEO optimized.

These five tips and strategies mentioned above can help your real estate business website rise up in the search engine rankings very effectively. All you need to do is execute all these steps correctly and ensure you choose all the SEO components, like keywords very carefully. Real estate industry is something that will keep on booming in the coming years as well, which means that the competition will increase by the day. This is why you need to make sure that your real estate business website stands out among all your competitors in the search engines.

About Author: Jafar Sadhik
A creative content writer specialized in blog management services and currently works at Stan Ventures. Apart from writing, he also specializes in SEO and Ad Copy writing.

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