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Integrating SEO And Web Designing For Better Marketing Campaign

By Sujain Thomas | June 18, 2017

Search engine optimization or SEO is regarded as the founding stone for every business's digital marketing strategy. Be it content marketing or link development, SEO approaches are an integral part of the job. With the correct SEO approach, your site can easily be able to beat out the competitors and feature more prominently in search results from various notable web directories. SEO and website designing are hence, interlinked to one another.

So, what can a business do to make its site search engine ready? Here are a few options to follow:

Update On a Regular Basis

Google’s primary aim is to provide the best of services to its everyday users. Because of this, Google prioritizes on providing current and up-to-date information about pages that continue to remain stagnant over the years. This approach is critical to the SEO success of a business. These pages are updated on a regular basis, with images and news to notify about the business’s upcoming products and latest services. On the other hand, maintaining a blog, based on your latest business services, can be effective in making a positive impact to search algorithms.

The Concept Of Image SEO

When it comes to optimizing the site's images for search algorithms, you need to alt-tag every single picture available on the site. This will help in offering additional content to search engines. However, the concept of Image SEO is not restricted only to tagging. It is something bigger and more concise. Image SEO pinpoints the fact that bigger sized images result in slowing down the load time of a webpage, thus affecting the rankings in a negative way. Therefore, it is extremely important to scale down the images, as per the requirement. Also, it is better to choose the right keywords when naming the images. Always look for keywords that customers are more likely to choose when searching for products and services that your business offers.

When it comes to professional web designing agencies, the current algorithmic changes related to search engines are always kept track of. Adhering to the latest concepts and policies of search engines can make a business website perform in a better way in the directory listing site.

About the Author: Sujain Thomas is a renowned local businessman who has worked for years with a number of oracle consultants. For more information, visit his website.
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