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AdEspresso takes Facebook marketing to the next level

By Mike Wheatley | May 30, 2016

In order to stay connected with current and prospective clients, and generate new leads, many real estate agents turn to Facebook. After all, it’s one of the most popular social media sites used by agents and clients alike, and it’s well worth using the platform to target advertisements at your desired audience. Doing so isn’t easy, but with a platform like AdEspresso, it becomes possible to easily optimize your Facebook ads so they reach your desired targets.


AdEspresso offers a number of capabilities for Facebook advertisers, the most important of which is targeted ad campaigns. In order to reach your targeted audience you’ll need to come up with compelling content to drive responses. AdEspresso allows you to test multiple advertisments within the space of just a few minutes, using a variety of words, images and titles. This cuts out numerous wasted hours that marketers normally spend trying to come up with the words and images that have the greatest impact.

Another great feature of AdEspresso is it provides the ability to test ads against specific demographics. As every real estate pro knows, it’s essential to send the right message to the right audience, and AdEspresso allows them to work out which ones work best with each demographic. Real estate agents can test different ads against different groups of users to understand the best strategy for each demographic group they’re targeting. Another similar feature AdEspresso offers is called “Custom Audiences”, which allows users to focus more on their individual campaigns.

Dayparting is another unique feature that lets real estate agents have full control over when their ads will be displayed. Experienced real estate agents will know their marketing efforts are more successful at certain times of the day. Indeed, your success rate can fluctuate from hour to hour. Dayparting lets users decide exactly which times their ads will appear on Facebook, based on their knowledge of which times yield the most responses. This allows advertisers to save a huge amount of money by highly targeting their ads.

The last feature of AdEspresso that makes it a truly outstanding platform is Placement, which gives users control over where their ads are displayed. This feature also lets users test to determine which of their Facebook ads are more successful.

For any real estate pro who’s invested in Facebook advertising, AdEspresso is a remarkable piece of technology that can help them to generate more leads and stay in touch with their clients. With this technology, you can accomplish a lot more in less time. Analyzing tons of data to identify strong ads and then manually entering the information takes a tremendous amount of time. With AdEspresso, these processes are streamlined.

Mike Wheatley is the senior editor at Realty Biz News. Got a real estate related news article you wish to share, contact Mike at [email protected].
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