Real Estate Marketing & Beyond

Real Estate Marketing, Social Media

Can LinkedIn Take Care Of Realtor Social Media Alone?

By Ben Shepardson | March 8, 2018

Real Estate Marketing, Social Media

5 Real Estate Marketing Mistakes You Must Avoid

By Ben Shepardson | March 6, 2018

Is your real estate marketing like KFC? That was undoubtedly confusing; here’s the backdrop. All companies have shrewd stratagems and foolish follies,

SEO, Social Media

4 SEO Tactics That Realtors Need to Know

By Ben Shepardson | March 2, 2018

You’ve invested thousands of dollars in the design. You’ve researched the competition, and you’re confident your website is much more functional (not to mention beautiful) than their website.

Advertising, Real Estate Marketing

3 Smart Ways to Market to Affluent Buyers

By Ben Shepardson | February 28, 2018

The key to success in real estate is to earn healthy margins. One of the fastest ways to do that is by marketing to affluent buyers. Here are ways you can do that.

Instagram mobile

Instagram, Real Estate Marketing

4 Common Misconceptions Realtors Have About Instagram

By Ben Shepardson | February 23, 2018

Facebook is the dominant channel for real estate marketing. Yet, it’s still possible to make a tremendous splash on Instagram. You just need the right strategy. Or as Hercule Poirot, Agatha Christie’s affable answer to Sherlock Holmes would say, you just need to use “the little gray cells in your brain.” So, fire up those […]

Advertising, Real Estate Marketing

10 Ways for Realtors to Advertise on Facebook

By Ben Shepardson | February 21, 2018

William Harris is a digital marketer that understands Facebook. One of his campaigns regularly generates a 500% return on advertising spend (RoAS). The real estate blog Homespotter paid homage to his success on

Smart Home Tech

The 3 Best Smart Speakers Decoded

By Ben Shepardson | February 20, 2018

Aladdin’s friend Genie granted his wishes. Smart speakers aren’t on the level of Genie, but they can do some amazing things: turn on your alarm, answer your questions about the weather, adjust your thermostat

Real Estate Marketing, Twitter

Realtors, Selling Homes 280 Characters At A Time

By Ben Shepardson | February 15, 2018

Facebook is far and away the dominant platform for real estate marketing. In all truth, Twitter is often an afterthought. Inman quotes the harsh words of an anonymous realtor, “There is barely an ROI with social as it is, and Twitter has none.”

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