Real Estate Marketing & Beyond

Harnessing the Power of Google in the Real Estate Industry

By Ben Shepardson | July 6, 2023

Technology Insider

Blockchain and Real Estate: A Disruptive New Model or Just a Flash in the Pan?

By Ben Shepardson | July 5, 2023

Blockchain is a distributed ledger technology that, according to more than just a few experts, has the potential to revolutionize the real estate industry. Proponents say that by providing a secure and transparent way to record transactions, blockchain can make real estate transactions more efficient, secure, and transparent. But how much of this is true […]

Artificial Intelligence

How AI Is Helping Real Estate Professionals Build Better Relationships With Their Clients

By Ben Shepardson | July 3, 2023

Artificial intelligence (AI) is rapidly changing the real estate industry. From chatbots that can answer customer questions to predictive analytics that can help agents close more deals, AI is having a major impact on the way real estate professionals do business. In fact, one of the most important ways that AI is helping real estate […]

Real Estate Marketing

How To Use AI For Your Real Estate B2B Marketing Campaign

By Ben Shepardson | June 28, 2023

Artificial Intelligence (AI) has become a key player in virtually every industry, and real estate is no exception. Especially in the field of B2B marketing, AI can help boost your efforts by providing deeper insights, predictive analysis, and personalized content delivery. This article will guide you on how to use AI for your real estate […]

Leveraging Google Discovery Ads for Real Estate: A Comprehensive Guide

By Ben Shepardson | June 27, 2023

Google Discovery Ads is a transformative advertising platform that enables businesses to reach their prospective customers in more personalized, engaging ways. The real estate sector, with its visual allure and need for effective marketing, can greatly benefit from this tool. Understanding Google Discovery Ads Google Discovery Ads are an innovative mobile-first ad format available on […]

Marketing Insider

AOL as a Resource for Real Estate Agents: Evaluating Its Pros and Cons

By Ben Shepardson | June 26, 2023

Once a key player in the early days of the internet, America Online (AOL) has evolved, incorporating various online services such as email, news, and various other web-based offerings. While not as prominent as it once was, AOL still holds potential value for real estate agents. This article will explore whether AOL can be a […]

Real Estate Technology, Smart Home Tech

How Ring Doorbells and Other Smart Home Technologies Can Benefit the Real Estate Sector

By Ben Shepardson | June 23, 2023

The real estate industry is constantly evolving, and smart home technology is one of the latest trends to have a major impact. Smart home devices, such as Ring doorbells, can offer a number of benefits for both buyers and sellers, making them a valuable asset for real estate professionals. Here’s how you can leverage these […]

Content Marketing

10 Effective Content Marketing Ideas for Real Estate Agents

By Ben Shepardson | June 22, 2023

The real estate market is a crowded space, with agents vying for the attention of a limited number of prospective buyers and sellers. To stand out, it's crucial to use effective content marketing strategies that will captivate your audience and showcase the unique aspects of your service. Below are ten effective content marketing ideas for […]

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