Halloween house with Jack O Lanterns
Content Marketing

35 Halloween Greetings for Your Real Estate Marketing Needs

By Victoria Udrea | October 25, 2023
You can modify them to fit your brand voice and adapt them to include your business name, too. Whatever you choose, Halloween greetings will help you engage with your audience in a fun and festive way.
ROI business concept
Content Marketing

How to Measure the ROI of Real Estate Content Marketing

By Mihaela Lica Butler | October 22, 2023
Measuring the return on investment (ROI) allows you to track the effectiveness of your campaigns and determine if they are worth the investment. Consider all the factors that contribute to your investment: the cost of the content, advertising spending, software, etc. Benchmarking your performance helps you understand how your real estate content marketing efforts stack […]
Content Marketing

10 Effective Content Marketing Ideas for Real Estate Agents

By Ben Shepardson | June 22, 2023
The real estate market is a crowded space, with agents vying for the attention of a limited number of prospective buyers and sellers. To stand out, it's crucial to use effective content marketing strategies that will captivate your audience and showcase the unique aspects of your service. Below are ten effective content marketing ideas for […]
Content Marketing

How to Set Up a Real Estate Content Calendar: A Comprehensive Guide

By RealtyBiz News | June 21, 2023
In the dynamic world of real estate, a well-planned content marketing strategy is essential to engage your audience, establish authority, and generate leads. One of the key components of an effective content strategy is a content calendar. A content calendar helps you organize and schedule your content creation efforts, ensuring consistent delivery of valuable and […]
Content Marketing

Embracing Thought Leadership: A Comprehensive Guide for Real Estate Agents

By Ben Shepardson | June 15, 2023
In today's digital age, where information is readily available at the fingertips, real estate agents need more than just a license to stand out in the crowded marketplace. One significant way to set yourself apart is through thought leadership - an approach that leverages expertise, influence, and insight to establish credibility and trust with potential […]
Content Marketing

How Real Estate Agents Can Benefit from User-generated Content: Tips and Strategies

By Ben Shepardson | April 18, 2023
User-generated content (UGC) is an effective marketing strategy that involves the creation of content by individuals and consumers rather than businesses. This type of content is created and shared online, often through social media or other online platforms. For real estate agents, user-generated content can be a powerful tool to increase brand awareness, build trust […]
Content Marketing Strategy
Content Marketing

Master Your Real Estate Content Marketing Strategy with a Time-efficient Calendar

By Ben Shepardson | April 12, 2023
Did you know that your content marketing strategy needs to be time-efficient if you want to sell homes and help clients see quality returns on their investments? If you focus on real estate content marketing as part of your overall strategy, you must create blog posts and upload them regularly on your website. A content marketing calendar […]
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