Real Estate Marketing & Beyond
Better Homes and Gardens Real Estate LLC announced today the launch of its first-ever podcast, “Be Better.” The weekly program is available on Apple Podcasts, Spotify, Amazon Music, Stitcher and Google, as well as the brand’s Be Better blog. Content from the broadcast is also posted on the brand’s Tik Tok, Facebook and Instagram accounts.
Named after Better Homes and Gardens Real Estate’s “Be Better” tagline, the podcast signifies the brand’s focus on inspiring real estate entrepreneurs to be the best versions of themselves both personally and professionally. Co-hosted by Kim Haynie, business consultant and generational marketing specialist, and Donald Kelly, sales advisor and motivational speaker, the podcast features intimate conversations with thought leaders from around the world to uncover insights, inspiration and knowledge to help listeners exceed their goals and own their future.
From Guy Kawasaki, American marketing specialist and Silicon Valley venture capitalist, to Carson Arthur, outdoor celebrity design and lifestyle expert, guests will tackle a wide array of lifestyle-focused topics, including wealth management, entrepreneurship, social causes, sustainability and wellness.
“Consumers and real estate professionals alike crave relevant and meaningful content that will add value to their lives and help them achieve their goals – whether it’s exploring new pathways to success or giving back to their communities,” said Chris Zoeller, Vice President of Marketing, Better Homes and Gardens® Real Estate. “As the leading real estate lifestyle brand, we’ve taken great care in cultivating a comprehensive content strategy designed to help our affiliated real estate professionals stay connected to consumers, while inspiring them to be their best selves in all facets of life. The “Be Better” podcast further amplifies our ability to reach and educate new generations of real estate agents, providing them with new perspectives, ways to build their own stories and ultimately, Be Better."
In addition to Guy Kawasaki and Carson Arthur, the “Be Better” podcast will also feature:
“Since Better Homes and Gardens Real Estate launched in 2008, the brand has always been at the forefront of bridging the gap between the next generation of consumers and the real estate professionals who serve them,” noted Sherry Chris, President & CEO, Better Homes and Gardens® Real Estate. “As we looked at the needs and interests of future generations of entrepreneurs, we wanted to create even more opportunities to reach today’s mobile and multi-tasking consumer. The “Be Better” podcast is an exciting example of the many ways the BHGRE® brand is dedicated to helping people find success through a career in real estate.”
The “Be Better” podcast will feature new episodes every week. Listeners can subscribe to the podcast on most major podcast streaming platforms, including Spotify, Apple Podcasts and Google Podcasts.
About Better Homes and Gardens Real Estate LLC
Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
The growing Better Homes and Gardens® Real Estate network includes more than 12,500 independent sales associates and approximately 390 offices serving home buyers and sellers across the United States, Canada, Jamaica, The Bahamas, Australia and New Zealand.
Better Homes & Gardens® is a registered trademark of Dotdash Meredith licensed to Better Homes and Gardens Real Estate LLC and used with permission. An Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is independently owned and operated.
