3 Smart Ways to Market to Affluent Buyers



The key to success in real estate is to earn healthy margins. One of the fastest ways to do that is by marketing to affluent buyers. Here are ways you can do that.

10 Ways for Realtors to Advertise on Facebook



William Harris is a digital marketer that understands Facebook. One of his campaigns regularly generates a 500% return on advertising spend (RoAS). The real estate blog Homespotter paid homage to his success on

Real Estate Marketing with Local Google AdWords



Local Google AdWords are a natural fit in your marketing toolbox. Squeeze pages and quality online content are

Promotional items are still an effective way to market your brand



Giveaway promotional items such as branded pens, calendars and stress balls are still an effective way to market your brand, according to a recent survey by the Advertising Specialty Institute. Not only do consumers hold on to these products for several months, they also often pass them on to friends and family, adding to your […]

How to Take Advantage of Pinterest’s New Paid Search



It’s finally happened – after much research and development that included closed trial periods with a lucky few partners, Pinterest has announced its new self-serve paid search service is up and running, ready and waiting for marketers to use it to their advantage.

How virtual staging helps to showcase a home



As every smart real estate agent knows, the best way to sell a home is to make it look as attractive as possible to the most amount of potential buyers.

Top 10 Google Keywords for Realtors



SEO remains stubbornly relevant for some. As long as search engines rely on text to comprehend what users want, optimizing for keywords remains a good SEO practice.

Real Estate Advertising Is Changing. Are You Keeping Up with the Times?



The data is useful to give real estate agents an idea of how social media impacts purchasing behaviors, as well as to understand which channels perform better for advertising.

Facebook brings Dynamic Ads to real estate



Facebook announces its making Dynamic Ads available to real estate pros

Using Social Media to increase your real estate brand



A survey by the National Association of Realtors recently revealed that 92% of home buyers use the Internet to search for real estate. This means that establishing a good online presence can significantly improve your ROI and real estate brand.

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