Real Estate Marketing & Beyond

Advertising, Twitter

Twitter's New Ad Features Will Make 2022 a Banner Year for Performance Advertising

By Mihaela Lica Butler | January 27, 2022

Advertising, Real Estate Marketing

Why Agents Should Focus on Hyperlocal Targeting on Social Media Ads

By Adrian Fisher | January 24, 2020

When deploying social media advertising, agents often make the mistake of casting a wide net to capture potential clients. Targeting too broad of an area can result in poor ad relevance and lead to unqualified leads as well as wasted time and money. Using hyperlocal targeting, however, ensures the right people see the right social […]

Advertising, Facebook

5 ways to Leverage Facebook Advertising to Promote Your Real Estate Agency

By Ben Shepardson | June 25, 2019

Are you looking for more leads for your real estate agency? Have you tried multiple marketing options with no results? If so, it’s time to up the game with Facebook advertising. Facebook is a record-breaking social media platform. As of the first quarter of 2019, Facebook had 2.38 billion monthly active users. According to Pew […]

Advertising, US Real Estate

HUD charges Facebook over unfair housing ads

By Mike Wheatley | March 29, 2019

Just a week after adjusting its ad targeting options for housing and job advertisements, Facebook has been slapped with a charge from the Department of Housing and Urban Development that alleges it broke Fair Housing Act regulations. The HUD’s lawsuit against Facebook alleges that its advertising platform doesn’t deliver housing ads fairly, and that it […]

Advertising, Facebook

Facebook Real Estate Advertising: Tips and Tricks

By Ben Shepardson | February 28, 2019

Social media advertising is a powerful tool that can be sued to grow any business. Using Facebook real estate ads to build leads and drive conversions is highly effective, but there are a number of ways to supercharge your Facebook real estate advertising to maximize your return on investment. Here are a few of the […]

Advertising, Real Estate Marketing

Realtor.com launches Local Expert marketing program

By Mike Wheatley | November 6, 2018

Realtor.com has launched a new digital marketing program called Local Expert that will follow prospective home buyers with ads across its search pages and in their Facebook news feeds.

Advertising, Lead Generation, Real Estate Marketing, Real Estate Resource, Real Estate Technology

Why writing actionable real estate content is a chore and what you can do about it

By Agnes Gaddis | October 28, 2018

One of the things that separate real estate agents with great online presence from the small town players is actionable real estate content. It only takes a small poking around to notice the mass of real estate websites with no blogs and others with nice designs but really poor blog content quality. Yea, taking time […]

Advertising, Real Estate Marketing

Tips to create real estate signage that works

By Mike Wheatley | September 5, 2018

Real estate signs are more important than you might think. Done right, they can help to raise awareness about your brand and help to reel in those potential clients more easily

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