If you’re a frequent reader of RealtyBizNews.com, you likely already know how much we’ve stressed the importance of implementing social media into your marketing plan for your real estate business. Today’s consumers are using social media websites like Facebook, Twitter, and Pinterest more and more to shop for new things they like, which can often include housing.

One problem many real estate companies are facing in today’s social media world is that although a Facebook Page already exist for your business, you don’t seem to gaining many followers or maximizing its overall potential. If this sounds like an all-too-familiar problem with your real estate Facebook page, perhaps it might be time to explore different options that provide for a better user experience and a more informative and detailed page. Plenty of Facebook add-ons, plug-ins, and apps are out there to help spice up your Business Page, but finding one that’s actually relevant and functional for promoting your services or property listings can sometimes be challenging. However, if you look hard enough, there really are some great social media tools available to real estate agents and brokers that can actually help promote your business and drive more home sales.

Univalence, a small London-based company specializing in Facebook app solutions, has been helping a variety of companies that are looking to take that first step towards driving more business and generating more sales leads through the use of Facebook and with the recent release of their latest real estate app, they may have accomplished just that. Not long ago, I stumbled across this real estate related Facebook app—RealEstatePromoter—and was thoroughly impressed with how well it can increase exposure for both your real estate Facebook page and any listings you currently have in the pipeline.

In short, RealEstatePromoter is a sleek, well-designed property catalog that you can attach to you Facebook Business Page. The app allows you to easily share all your property listings to your followers and include detailed property information, as well as all your listing photos, which of course is a huge benefit. Once shared, your listing will appear on your fans’ news feed, regardless of whether they're logged on to Facebook on a desktop computer or a remote mobile device.

Currently, over 700 real estate agents or companies are using RealEstatePromoter, and what many are finding, is that along with being a great resource to home buyers searching your local market, this state-of-the-art Facebook app is also an additional tool to impress home sellers looking for an agent or brokerage to list their property. As social media continues to gain popularity and become more mainstream, home sellers want to see their property advertised and marketed in every way possible, which nowadays certainly includes social media outlets. Use RealEstatePromote as a way for followers to check out all your latest listings or as just one more way to publicize all your listings to spawn as much interest and chatter as possible. Either way, there's no denying its benefit and functionality.

For more information about RealEstatePromoter, check out the app’s Facebook page, pricing plans, or contact Univalence direct and don’t forget to tell them you read our feature. In addition, be sure to check out some client samples of the RealEstatePromoter product as well!

Joe Heath is a graduate of Indiana University and also holds a Graduate Certificate in Real Estate Development from Drexel University.
After working as a Market Research Associate at Hanley Wood Market Intelligence in Chicago, Joe now works as a Web Marketing Specialist and is a managing partner at Real Estate Web Creation, LLC.