RealtyBizNews - Real Estate Marketing and Beyond
Real Estate Marketing & Beyond


By Al Twitty | March 24, 2024

 Century 21 Real Estate LLC., a global industry leader and the most recognized name in real estate*, is fortifying its presence in the Salt Lake City Metropolitan area with its latest affiliation of Wasatch Life Realty. 

Located roughly twenty minutes from downtown Salt Lake City in Draper, the company is owned and operated by Utah native Brian Summers. Since first opening the brokerage in 2019, Summers has grown his office’s footprint to serve communities throughout Wasatch Front and Back including parts of Salt Lake, Utah, Davis, Weber, Summit and Wasatch counties. Summers and his affiliated agents have a deep understanding of Utah real estate and are locally recognized for their expertise in residential and land transactions in particular. 

While attending the University of Utah, Summers obtained his real estate license to work his way through school but quickly discovered that this side job was his real passion. After graduating, Summers went straight into the business full-time, first as a sales associate and later as a broker. Now, 15 years after first joining the industry, Summers has gained valuable experience leading an office of over twenty affiliated sales professionals, as well as serving as the Salt Lake REALTORS® Vice Chair and Chair of both the YPN and Grievance Committees in Draper. 

Now doing business as CENTURY 21 Wasatch Life Realty, Summers and his team of relentless affiliated sales professionals will have access to the CENTURY 21® brand’s world-class technology and marketing, lead generation, agent learning and coaching, and innovative productivity platform to help better serve and deliver the highest quality of service to buyers, sellers and investors. 

Summers plans to immediately put these tools to use internally, first by optimizing existing agent productivity, then by using the CENTURY 21 suite of services to attract additional nearby agents. In the future, Summers’ ultimate goal is to use the robust CENTURY 21 infrastructure to support a new managing broker, while he himself transitions into a new role as the company’s CEO. 

Whether recruiting new agents or assisting prospective clients, CENTURY 21 Wasatch Life Realty always prioritizes the person, not the transaction. As a company made up primarily of Utah natives, the firm’s affiliated agents understand that there are plenty of different lifestyles that attract people to the state, and they’re committed to matching the person to the home that allows them to tap into their lifestyle of choice. Internally, agents benefit from a laid-back learning environment, while externally, clients benefit from devoted, personable market professionals. 

“I’m in love with where I live and one of my greatest joys is helping others find a home where they can feel the same,” said Summers. “We have an extremely talented team of professionals with plenty of local expertise, but more importantly, we have an even better team of individuals who truly care about the people they help. Every client is a prospective neighbor and friend, and we’ll happily go above and beyond to provide them with the knowledge and confidence they need to make a decision as big as buying property.”

Summers’ dedication to his community also extends into his personal life. As an outdoor enthusiast, Summers has spent years working as a sports coach in the local school district as well as participating in and coordinating local triathlons, 10Ks and 5Ks. 

Draper and the surrounding communities throughout Wasatch Front and Back are the ideal locations for other like-minded outdoor enthusiasts. The region is home to numerous hiking and biking trails, as well as ski destinations and national parks. In recent years, the local tech boom has also earned the area the nickname of the “Silicon Slopes.” Other industries including tourism, agriculture, distribution, and health and education are also strong drivers in the local economy. 

“Brian has done an excellent job at getting his company off the ground and into some of the most desirable markets in all of Utah,” said Mike Miedler, president and CEO of Century 21 Real Estate LLC. “In areas as diverse as Salt Lake City and Wasatch Front and Back, it takes a keen understanding of knowing what people want and where they can find it in order to succeed. Brian and his team have already proven to be more than capable matchmakers in their existing service area and we’re incredibly excited to provide them with the tools they need to broaden their reach.”

Summers and his team are looking for relentless sales professionals to join their growing real estate company and invite area residents seeking a new professional opportunity, or real estate agents looking for a new home, to visit them at 12251 South 900 East in Draper, UT 84020 or call at 801.803.1812. 

*Study Source: 2023 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years). Recognition question based on consumer awareness of brand in question. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. The study was conducted by Kantar Group Limited, a leading global market research organization, from November 17 - December 1, 2023.

About CENTURY 21 Wasatch Life Realty

CENTURY 21 Wasatch Life Realty is an independently owned and operated franchise affiliate of Century 21 Real Estate, franchisor of the iconic CENTURY 21® brand, comprised of approximately 12,000 independently owned and operated franchised offices in 84 countries and territories worldwide with more than 135,000 independent sales professionals.

Century 21 Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.

© 2024 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.

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