Edina Realty Home Services, the largest local residential real estate agents in Minnesota, and with offices in both Wisconsin and North Dakota, has announced that it is removing its listings from the popular Trulia.com and Realtor.com websites, in protest at “enhanced fees” that the two sites are asking real estate companies and agents to pay.
The decision by the company to pull its listings has started something of a war of words between the Edina Realty and Trulia, with both sides labeling each other as “acting unprofessionally”
Company CEO and President Bob Peltier told Finance-Commerce that the two websites had recently informed all real estate agents and companies that they would in future, have to pay a fee in order to have their listings on the site enhanced.
“They want us to pay to enhance our listings, and that doesn’t seem right to me at all,” complained Peltier when explaining his decision.
He said that Edina Realty had been providing its listings data to both Trulia and Realtor.com for the last two years, and that the arrangement was perfectly satisfactory up until now.
“We paid nothing, and they paid us nothing,” said Peltier, who saw the deal as something that was mutually beneficial to both Edina Realty and the two listings websites.
However, Trulia.com were quick to hit back at Peltier’s claims, accusing him of harming both his clients who were trying to sell their homes and his own agents, who number some 2,500. By providing listings to Trulia, real estate agents are accessing up to 17 million potential buyers, said the company.
“Edina are limiting opportunities for their agents to find buyers,” claimed Trulia spokeswoman Daisy Kong.
But Peltier rejected Trulia’s claims and insisted that Edina Realty could manage perfectly well without listing their properties on the site. He pointed out that Edina Realty already owned the biggest real estate website in Minnesota, and that they already received a very high level of traffic.
Peltier then went on to launch a blistering attack on Trulia, stating that the website is not even in the real estate business, that they were just a jumped-up advertising company with only one thing to advertise – other people’s data. Peltier added that Trulia had caused Edina Realty no end of problems by aggregating and sharing his company's data with other websites, which of course would never be updated after a property was sold.
“The information we provided to Trulia was always accurate, but we get phone calls every day about homes we sold six or eight months ago,” Peltier complained.
Edina Realty also announced that they would stop providing listings data to Realtor.com, although it hasn’t said when it will actually stop doing so. Even so the NAR, who own the Realtor.com site, didn’t seem too perturbed by the decision, giving a muted response in comparison to Trulia’s accusations.
“Any company can choose not to post its listings on our site, though I don’t think it’s a common thing” said Ralph Holmen of the NAR.