ERA Real Estate, a global franchising leader within the Realogy family of brands, today announced the results of its national #GivingTuesdayERA campaign. For the second year, ERA® offices worldwide united to support the national non-profit organization Toys for Tots, which collects and distributes new, unwrapped toys for children in need this holiday season.
Nearly 70 percent of ERA Real Estate’s affiliated US-based offices—representing more than 8,500 affiliated agents—joined forces with five of the brand’s international affiliates and the ERA corporate office collecting more than 5,100 toys.
ERA Real Estate was founded on the commitment to make a difference in the communities in which its affiliated brokers and agents live and serve. Through embracing community outreach, generosity, and community service, the #GivingTuesdayERA campaign achieved its best results to date.
Several US-based offices responded to the needs of their communities and participated in local causes supporting food banks and food drives.
Significant global reach was also achieved through our international offices.
Established in 1947, Toys for Tots is a national non-profit organization run by the U.S. Marine Corps Reserve as their premier community action program. The charity offers toy collection and distribution programs in most major market areas across all 50 states. Annually, the organization donates 18 million toys for seven million children in need.
The #GivingTuesdayERA campaign aligns with Giving Tuesday, the widely recognized movement with a designated annual day devoted to making charitable donations. It immediately follows Black Friday, Small Business Saturday and Cyber Monday when many focus on their holiday and end-of-year giving.
“The ERA brand is all about community. Participating and giving back to our communities has been part of our DNA for 50 years. We are thrilled to participate year after year and appreciate the ERA brand’s consistent dedication to this cause.”
-Stephanie Bellanova, Broker/Owner of ERA Central Real Estate
“#GivingTuesdayERA is an amazing way to activate the ERA brand’s unrivaled and authentic spirit of giving. This year, we have seen firsthand how much the pandemic has left families struggling during the holiday season. Today more than ever, we are in a wonderful position to deliver joy to the children of our communities and we are tremendously proud of our ERA family’s efforts to support those in need.”
-Kim Luckie, Director of Business Development and Marketing, ERA American Real Estate
“ERA Real Estate’s tradition of collaboration and service really came to life this year in our #GivingTuesdayERA initiative. The ERA network demonstrated an unparalleled commitment to community that distinguishes our ERA affiliated brokers and agents across the country and around the world. The thousands of toys collected through this collective campaign showcase that together, we can make a tremendous impact.”
-Stephanie Reyna, National Vice President, ERA Real Estate
About ERA Real Estate
At ERA Real Estate, we don't adapt to change, we create it. We believe that our core business values of collaboration, innovation, diversity and growth are needed now more than ever. As a global leader in the residential real estate industry for more than 40 years, ERA was the first real estate franchise to expand internationally, the first to post listings online, and is the only national company that offers the Sellers Security® Plan program.
The ERA Real Estate network includes more than 36,000 affiliated brokers and independent sales associates and approximately 2,200 offices throughout the United States and 31 other countries and territories. ERA Franchise Systems LLC (www.ERA.com) which operates the ERA Real Estate system, is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global provider of real estate services. ERA Real Estate information is available at www.ExploreERA.com.