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How to Create the Perfect Real Estate Flyer With Canva

By Jamie Richardson | June 2, 2022

With over 75 million monthly active users, Canva is one of the most well-known and widely used design tools for independent entrepreneurs, small businesses, and yes, real estate agents in the world.

That’s great news for real estate agents looking to stay ahead of the competition when it comes to creating marketing materials and real estate brochures.

Have you ever tried to create a real estate flyer and just didn't know where to start? Or maybe you have a basic understanding of Canva, but you're not quite sure how to use it for real estate flyers? 

In this article, we'll walk you through the basics of how to create an eye-catching flyer that will help promote your properties. Let's get started!

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Free Canva Account vs. Pro Canva Account for Real Estate Marketing

If you're a real estate agent, you know how important it is to have high-quality marketing materials. Canva is a great way to create beautiful posters and attractive images for an open house. But which account should you use — the free account or the pro account?

The free Canva account is a great option if you're on a tight budget. You'll have access to all of the same features as the pro account, including templates, tools, and over 1 million photos and illustrations. 

However, you'll be limited to using Canva's standard fonts and logo library. If you want to use more premium features, you'll need to upgrade to the pro account.

A Canva Pro account is ideal if you want to create truly professional marketing materials. For just $9.95/month, you'll get access to everything in the free account plus over 60,000 unique fonts and 4 million premium photos and illustrations. 

You'll also be able to create an unlimited number of designs and save your brand identity kit for easy access. If you're serious about marketing your real estate business, the pro account is definitely worth the investment.

Either way, you will need to create a Canva account to be able to access their templates and store their design.

Choose the Right Template

There are a lot of design elements to consider when creating real estate marketing material. But don't worry, you don't have to be a design expert to put together something that looks great.

Canva is an online design platform that makes it easy to create professional-looking designs. And the best part is that their templates are already set up with real estate branding in mind. So whether you're creating a flyer, business card, or even a video, you can find a template that will help you get the job done. 

Just browse through their library of options and choose the one that best suits your brand style and the type of marketing message you’re promoting. Part of being successful when selecting the right template is knowing what you’re looking for, which includes:

  • Defining what kind of layout you want (they have an option for Flyer Templates, but you can also browse through their Newsletter, Report, and Poster templates for inspiration that will leave you with the same size image).
  • Knowing how to search using the correct terms, which should include something like “real estate,” “open house,” and even “real estate agent.”

Once you find the right template, all you have to do is add your own photos and wording and you're good to go. Make sure to change the font and colors to match your brand (if you have one).

Upload High-Quality Photos

One thing to keep in mind is that the quality of your photos will have a big impact on the overall look of your designs. If you're using Canva to create things like flyers or posters, be sure to upload high-quality photos. 

What’s the big fuss? Images sell properties and neighborhoods! Including high-quality photos in your real estate marketing materials will ensure that your designs look professional and polished.

When you use Canva, you can rest assured that your photos will be of the highest quality, which will help you to create professional-looking marketing materials. In addition, Canva offers a wide range of templates and tools that you can use to further customize your photos and create truly unique designs.

Add Contact Information to Your Real Estate Brochures

As a real estate agent, one of the most important things you can do is to make sure your contact information is easy to find. After all, visual appeal is everything when you're trying to create marketing materials that stand out. 

But including your contact information on a real estate flyer isn't always as simple as it sounds. There's a lot to consider, from font size and placement to ensure that your information is accurate. 

Here are a few tips to help you add contact information to your real estate brochures:

  • Use a large, easy-to-read font for your name, phone number, and email address.
  • Place your contact information in a prominent location on the flyer, such as the top or bottom corner.
  • If you have a website, include the URL on the flyer so potential clients can learn more about you and your listings.
  • Make sure all of your contact information is up-to-date. Nothing will turn off potential clients faster than outdated information.

By following these simple tips, you can make sure your contact information is easy to find and accurate. While this doesn’t necessarily add to the overall aesthetic of your flyer, it will help ensure it has a maximum effect when you hand the flyers out.

Write a Compelling Property Description

well-written property description can be the difference between a potential buyer scheduling a showing and moving on to the next listing. The right words can help a buyer imagine themselves living in the home, while poor descriptions may leave them feeling uninterested and confused. 

In today's visual real estate market, it's more important than ever to create marketing materials that showcase your property in its best light. 

First, focus on the key features that will appeal to buyers. What makes your property unique? Whether it's a stunning mountain view, a spacious floor plan, or a convenient location, make sure to highlight what makes your property special.

Next, use vivid language to paint a picture of the property. A potential buyer should be able to imagine themselves living there after reading your description.

Avoid generic phrases like "nice neighborhood" or "move-in ready" and instead use specific details that will give buyers a sense of what it would be like to live there.

Finally, don't forget to proofread! A well-written description is worthless if it's rife with typos and grammatical errors. 

Take the time to review your work before you publish it, or better yet, have someone else take a look as well. This includes having them review your brochure design to make sure it’s appealing to the type of buyer you’re looking to sell the home to.

Don’t Forget to List Amenities & Features

When you're marketing a property, it's important to remember to list all of the amenities and features that are included. People want to know what they're getting when they purchase a property, and a well-organized list will help them to see the value in your listing.

In real estate, these are often called "selling points." They're the things that make your property stand out from the competition and attract buyers. 

For example, if your property has a pool, that's a selling point. Or if it's in a gated community, that's another selling point. The more selling points you can list, the better, as potential buyers will have a better idea of what they're getting when they purchase your property. 

So when you're creating your marketing materials, be sure to include a list of all the amenities and features on the real estate flyer. Not only that but make sure they stand out in an easy-to-read bullet list or in some way that is highlighted.

This could make all the difference in whether or not you sell your property.

Promote Your Marketing Materials on Social Media

There's no doubt that social media is a powerful tool for promoting your real estate business. With a few simple steps, you can reach a wider audience and get more leads. 

In real estate, it's all about location, location, location. But when promoting your social media, the key is content, content, content. Make sure your real estate marketing material is creative and engaging, and that you're regularly posting fresh content that will grab people's attention.

This means including your social media accounts on the real estate flyer. And, it also means promoting the flyer on your social media. Basically, anywhere you can be sure to post the flyer and your social handles!

However, before you direct people to your social pages with flyers, posters, and brochures, there are a few things to keep in mind.

Make sure your profile includes information about your real estate business, as well as links to your website and blog if you have them.

Be active on social media. Regularly post updates about your listings, open houses, and real estate news. Also, be sure to respond to any comments or questions from potential clients. 

There’s no point in directing people to your pages if you can’t answer their questions or interact with them in a meaningful way.

Learn More About Real Estate Marketing

Creating high-quality marketing materials and real estate brochures in Canva might seem like a simple task. With Canva’s powerful design and editing tools, they’ve made it as easy as possible for non-designers.

However, that’s only one small part of real estate marketing. To learn more about how to use SEO, inbound marketing, Twitter, and more to build your business, read through all of our helpful articles on real estate marketing.

Jamie is a 5-year freelance writer who enjoys real estate. He is currently a Realty Biz News Contributor.
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