Facebook has a dedicated page to meet real estate professionals’ marketing needs on its social network and Instagram. According to this page, 3 out of 4 US Facebook users visit local business Pages at least once a week - a statistic worth looking into especially for property professionals who hope to extend their market reach, build a stronger brand, maximize listings, and generate more leads. In essence, following the advice and steps offered by this page, realtors could use Facebook as a real estate marketing tool with ease.
The first step is to create a Facebook business page and fill in all the relevant business details. Then, Facebook offers four excellent tools:
Facebook Marketplace is where entrepreneurs and private individuals go to sell a variety of goods. Studies conducted by Facebook revealed that one in three US users visit the Marketplace every month. Companies worldwide are already using this channel to reach homebuyers and people interested in home rentals. Some of the - Facebook Marketplace partners in the USA - include Rental Beast, Abodo, TurboTenant, Zenant, and Homesnap. Real estate professionals can find a dedicated Facebook Marketplace page for their niche here.
Facebook Marketplace has several advantages:
Facebook marketing tools with exceptional reach, the dynamic Real Estate Ads aim to satisfy specifically the needs of real estate advertisers. Unlike creating Facebook Marketplace listings, the dynamic Real Estate Ads need more time, effort, and a website developer’s help.
Developers will help implement the Facebook pixel on the real estate website. The pixel is an advanced analytics tool to control valuable data that allows realtors to fine-tune advertising campaigns to reach Facebook users interested in renting or buying and analyze advertising campaigns’ success by measuring what happens when people see the ads.
The pixel alone is not enough to start working with dynamic Real Estate Ads: property owners should also create a Home listing catalog featuring a minimum of 100 property listings. The program’s dynamic function will then use the catalog data, including images and property details, to automatically deliver carousel ads on Facebook, Instagram, and the Audience Network. Dynamic Real Estate Ads are different from standard dynamic ads. They will feature specific information like property address, the number of bedrooms and bathrooms, neighborhood, and more, depending on the catalog listings.
Lead Ads enable advertisers to collect data from interested prospects. Once the user clicks on an ad, a form pre-populated with her or his Facebook contact information pops up. Since it already has the user’s Facebook data, the form is ready to submit.
Lead Ads have significant benefits:
Facebook Live allows realtors to connect with their business page followers in real-time. You can use this tool for virtual open house tours, house staging, live drone footage, Q&A sessions, webinars, and other types of events. Viewers can comment or ask questions, like your video, or even follow your page as you videocast. The reach of live video is broad: You can stream with the Facebook app or the Creator Studio app anywhere in the world, on your Page, group, profile, or event. Adding a location to your video helps target the audience closest to it first. You can also tag friends in your video description and a feeling or activity to set the tone.
You can use your phone to go live or use the Live Producer for more sophisticated, high-end video equipment and additional functions like Polls, Stream Health, and much more.
Facebook Live has exceptional functionality: you can stream on your own, invite a friend or colleague to join your broadcast, videocast with multiple partners from messenger rooms, and organize live events. More features that allow creators to monetize, grow, and expand their businesses using Facebook Live are in work.
Facebook marketing works for many real estate professionals, provided that they employ creative techniques to appeal to followers and attract new leads. Besides Marketplace listings, dynamic ads, and lead ads, the business page itself can deliver results. Here are some post ideas with the potential to appeal to your followers, increasing your chances of getting more likes and boosting your reach.
These are just some of the things you could post on your business page to successfully use Facebook as a real estate marketing tool. Don’t forget to boost some of these posts to expand your reach, get more likes, more followers, and eventually more leads.
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