G5, the leader in real estate marketing innovation, announced today that Jamison Gosselin has joined G5 as vice president of senior living strategy. Gosselin is an experienced senior-level industry strategist who brings a wealth of knowledge and expertise in the senior living sector. He will be responsible for leading G5’s growth in the expanding senior living market.
Prior to joining the G5 team, Gosselin was the principal and executive consultant at Jamison Marketing & Communications LLC where he specialized in strategy, brand management, integrated marketing, corporate communications and resident programs. Previously, he was the senior vice president of marketing, communications & resident enrichment at Holiday Retirement, senior vice president of marketing & communications for Argentum, and the senior director of corporate marketing for Sunrise Senior Living.
Gosselin reports directly to G5 Chief Marketing Officer David Roussain.
“Jamison’s deep industry knowledge and understanding of our customer’s priorities enables us to better craft and position our solutions to precisely meet their requirements,” said Roussain, “and, his broad knowledge of the industry ecosystem and its players will help us fortify our position as the leader in marketing solutions for the senior living industry.”
For more than 15 years Gosselin has focused on advancing sales and marketing operational excellence for senior living companies and the industry as a whole. He integrates strategy, technology, leadership, and fundamental sales and marketing principles to drive more productive, cost effective approaches to branding, lead generation, lead conversion, and sales enablement.
“Senior living operators are craving modern digital approaches to squeeze more advantage from economies of scale – smarter, faster, and affordable sales and marketing strategies, as well as more value for the seniors and families they serve,” says Gosselin. “G5 is well positioned to deliver on this demand, leveraging its evolving sales and marketing technology and tapping into forward thinking advancements like artificial intelligence and predictive analytics.”
G5 CEO Dan Hobin added, “I’ve known Jamison for many years and this is a key hire for us. We’re delighted he’s joined the team, and with his track record, we will continue to accelerate our strong momentum in this sector.”
As the leader in real estate marketing optimization, G5 is a predictive marketing SaaS company that uses AI and other emerging technologies to help marketers amplify their impact. Through its Intelligent Marketing Cloud, G5 delivers unrivaled performance and scalability through predictive analytics, 1:1 customer journeys, hyper-personalized customer experiences, and continuous spend optimization.
Founded in 2005, G5 has more than 7,000 properties under management throughout the U.S. and Canada. G5 was named one of the fastest-growing private U.S. companies by Inc. magazine and one of North America’s fastest-growing technology companies by Deloitte. Google selected G5 as a Premier Partner in 2016, the first in the real estate industry, and recently awarded G5 a next-level Premier Google Partnership.
The Bend, Oregon-based company is backed by private equity investor PeakEquity Partners.