Mortar Capital Management, LLC, a New York-based real estate development firm has launched its new MGF Value - Add Offering on Real Crowd (http://www.realcrowd.com), a crowdfunding platform for the real estate industry. Mortar is raising equity -- beginning at $25,000 for each accredited investor -- offering IRA and 1031 exchange options as well.

Previously, Mortar had directed its offerings to past investors and their extended networks. Promoting the MGF Value - Add Offering through Real Crowd allows a more widespread group of investors the opportunity to invest in New York City development.

Mortar anticipates the offering will acquire several assets over the next 12 months, and estimates IRR returns for MGF Value - Add projected at over 20% annually over the hold period.

“We had great success with Real Crowd on our first offering earlier this year, and working with Real Crowd helped us introduce New York City investments to investors outside of the region,” says Anthony Morena, principal of Mortar Capital Management.

MGF invests in New York City residential real estate through the acquisition of undervalued multi-family assets, using strategic re-positioning and property rehabilitation to maximize returns for investors. By leveraging years of development experience with on-the-ground market insight, Mortar Growth Fund capitalizes on under-served and growing residential markets in NYC.

About Mortar Capital Management: Mortar Capital Management LLC represents a premier real estate development and investment management team with over 30 years of collective experience and expertise in construction, real estate development, investments and management.

Over the last 15 years, Mortar’s team has worked on various successfully completed real estate projects in the New York City area. Mortar’s team represents the skill sets of developers, architects, deal originators, construction managers and private investors with projects that have generated returns on both a rental and sales basis.

About RealCrowd: RealCrowd is the industry's most active online marketplace that provides investors with direct access to institutional quality investment opportunities without any fees, increasing both access and returns. RealCrowd does this by providing institutional real estate companies (sponsors) with the technology that makes it easy for them to partner with a much larger pool of investors, resulting in significantly lower investment minimums than what they can manage today. The platform enables sponsors to reduce transaction timelines, efficiently reach a network of millions of investors, and automate every aspect of investor and transaction management. RealCrowd's team is comprised of real estate industry professionals with over 30 years and $5 billion of combined transactional experience.