Homesnap, the industry-endorsed consumer home search platform, today announced the ability for brokerages to leverage Facebook’s Dynamic Ads for Real Estate with the introduction of a new service offering. Brokerages can now retarget consumers that visit their website as well as consumers who visit the Broker Public Portal, known to the public as Homesnap.com. The connection between Facebook’s ad offerings and Homesnap is the first of its kind.
Facebook’s Dynamic Ads for Real Estate allow brokerages to automatically advertise specific listings to people on Facebook who have previously searched for that listing or similar properties on the brokerage’s website or on Homesnap.com. Leveraging the brokerage’s MLS feed, Homesnap also facilitates all of the setup and ongoing maintenance of the brokerage’s Facebook campaigns without any work on their end.
“This product is extremely powerful because it combines the brokerage’s inventory with Homesnap’s traffic to serve the consumer the precise type of homes they’ve already been searching for,” said Lou Mintzer, Chief Product Officer at Homesnap. “Homesnap is uniquely positioned to provide this valuable offering to brokerages who want to target their digital marketing to the most interested home searchers.”
About Homesnap With easy-to-use mobile technology fueled by unmatched, real-time data intelligence, Homesnap is changing the way real estate agents connect with consumers and serve their clients. The industry-endorsed Homesnap platform leverages real-time data from 145 MLSs to empower millions of consumers each month with a superior home search experience, while providing over 75% of U.S. agents with access to powerful mobile tools that automate their work and accelerate their success. With the Homesnap mobile app, the highest rated consumer home search application; Homesnap Pro, the industry-standard mobile business platform for agents; and Homesnap.com, which is the public facing brand of the industry-backed Broker Public Portal, the Homesnap platform is transforming the industry by bringing real-time to real estate. More information can be found at www.homesnap.com and www.homesnap.com/bpp.