ActiveRain is one of the top social networks devoted to Real Estate professionals. If you want to do well on this network, as well as have your profile come up in search results, you will need to do the following things to optimize your ActiveRain profile.
If you want a webpage to do well in search results, you will want to optimize as many SEO elements of the page for search as possible. The same goes for social profiles such as your ActiveRain profile.
The order of importance is generally SEO Title, Meta Description, header tags (H1, H2, H3), image ALT tags, image filenames, and bolded text. When it comes to search results, the typical result will show the SEO Title linked to your profile, the URL, and the Meta Description beneath as additional details.
Here are the SEO elements that you can customize to optimize your profile.
Also, while the links do not count for SEO value towards your website because they are marked as nofollow, which essentially tells search engines to ignore them, you should still add links to your website to both the Website field and within your About Me text using the link button. Even if search engines ignore those links, visitors are still likely to click on them.
When you view your profile, you will notice beneath your photo that you have a certain number of points allotted to you. If you go to edit your profile, you will see a box at the top showing the number of points you have and a link to see your points breakdown. Alternatively, you can click on the Points Summary in the links list on the left-hand side to see your current points. You can earn points by doing the following:
You can also receive more points if your blog post is featured on ActiveRain's homepage (400 points), if members comment on your blog posts (up to 475 points per post), if you win ActiveRain contests (point amount varies), or if a staff member awards you points for good deeds around the network (point amount varies).
Why do points matter? The more points you have, the more popular you are on the network. ActiveRain has a leaderboard which displays members in order of the most points. The top member currently has 1.5 million points which means you probably have a long way to go. So start engaging on the network on a daily basis to be the leading Real Estate professional in your region!
Are you an ActiveRain member? Have you seen good results from the ActiveRain network? Please share your thoughts, experiences, and additional tips in the comments!
Contributing writer Kristi Hines is an online marketing consultant, freelance writer, blogger, and social media enthusiast.