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New technologies have simplified many of the most cumbersome tasks associated with real estate, but until now prospecting for clients has always been something of a chore.

ProspectNow is hoping to change that by providing real estate agents with the tools they need to quickly and easily identify homeowners who’re likely to want to sell their properties within the next year. In addition, the platform also helps lenders to target those who might want to refinance their homes.

ProspectNow is essentially a prospecting database that stores records of more than one million properties and their owners. Real estate agents can search through its database for properties based on their location, size, type and other metrics, and gain access to the contact details of most property owners.

In addition the platform also provides building details such as blueprints and construction plans, and comes with CRM and mailing features that can enable sales processes.

The main benefit for agents is they can use the platform to identity properties that are likely to be listed for sale soon. ProspectNow uses an algorithm that examines hundreds of data points to identify the kinds of properties that are actually selling, and then applies the characteristics of those properties to others that haven’t been sold recently.

As for lenders, the main advantage is it can help them to close more loans. The platform can also identify property owners who’re most likely to want to obtain a loan or refinance their homes in the next 12 months. It does so by examining data points from thousands of homes that are actually in the process of refinancing, and applies these to properties that have yet to refinance.

ProspectNow can also be used to deliver digital ads directly to homeowners. ProspectNow can identify the household and when they visit popular websites (for instance, CNN) and place an ad on that site.

ProspectNow uses IP targeting technology (the process of mapping a physical address to an IP address), virtually eliminating non-human ad traffic. What that means: delivering your message to the intended audience and nobody else. This is used with the analytics technology that identifies properties that are most likely to sell or refinance. That could mean that lenders and real estate agents benefit from a much greater return on their ad spend.

Mike Wheatley

Mike Wheatley is the senior editor at Realty Biz News. Got a real estate related news article you wish to share, contact Mike at mike@realtybiznews.com.

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