The hit game Pokemon GO has become a key selling point for some real estate professionals.
The game has taken the world by storm with millions of players scouring the nation in search of Pokemon, “Pokestops” and “gyms”, and some savvy real estate advertisers on Craigslist are taking advantage of the craze. They’re advertising their rental listings’ proximity to various Pokestops and gyms in order to attract tenants. As well as providing details of the game, they also describe the property on offer, along with nearby amenities.
The craze has become so big that some real estate professionals believe Pokemon GO is even affecting property values. Many are using their listings’ proximity to Pokestops and Gyms as “amenities”. For example, one listing of a single-family home in British Columbia describes how it’s located between eight Pokestops and two gyms, all within easy walking distance. The listing promptly became a “hot spot”, and the property’s value increased slightly.
Agents in the U.S. are quickly catching on. One San Francisco agent was quick to advertise an apartment listing as being within walking distance of three Pokestops in order to attract renters.
A second agent in Nashville, Tennessee also used Pokemon GO as an amenity, promising a so-called “rare Pokemon” nearby. The listing claimed there were a large number of Pokemon waiting to be caught in the area, enticing more people to come and take a look.
Pokemon GO’s impact on real estate underscores the ultimate goal of real estate agents – they’ll do whatever it takes to get people to show up and take a look around. As such, if Pokemon GO really does entice more visitors, it’s surely not a bad idea to try.
Of course, Pokemon GO shouldn’t be the main focus of your marketing strategy, but if it can add to the allure, then give it a shot. Even for people who seldom play or those who never play, just being involved with Pokémon GO is fun. At the very least, these individuals can tell their friends about their unique experience.