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Reali expands in SF Bay area to provide Millennial friendly modern real estate experience

By Press Release | May 28, 2017

Reali (, a highly interactive, app-enabled real estate company, today announces its expansion into all markets around the San Francisco Bay Area. The company also adds an Android app to its existing iOS app capabilities. Additionally, this innovative real estate startup announces a Series A funding round of $5 million in new capital lead by Signia Venture Partners, a Silicon Valley venture fund.

Reali brings buyers and sellers together around the American Dream of homeownership. With the introduction of its Android offering and new markets, Reali is set to quadruple its reach overnight. Reali is now available in all real estate markets around the SF Bay Area, including the cities of San Francisco, Oakland and San Jose.

Reali offers lower fees and cash back with a full refund of the buyer’s agent commission (typically 2.5%) that is paid back to the buyer. The seller’s commission is reduced to just 4%, saving tens of thousands of dollars in certain markets. Full mortgage brokerage service and warranty are offered to both home buyers and sellers. Reali has made significant progress since its initial launch in late 2016, driving substantial benefits and cost-savings for its customers. On average, each transaction through Reali saved home buyers $31,335 off the cost of their home purchase.

Unlike traditional realtors®, Reali imparts knowledge, partnership and data-driven insights across the complete lifecycle of buying, owning, and selling a home. Reali’s technological platform and app-driven approach fits today’s mobile lifestyle, and makes the entire process more accessible, transparent and financially rewarding than ever before.

“We’ve experienced significant growth in a very short period of time and our scalable model is ready for new markets and platforms,” said Amit Haller, Reali’s co-founder and CEO. “We care about innovating and improving upon the whole process for buyers, sellers, and current homeowners. Reali’s model has been particularly appealing to first time home buyers, and we’re quickly gaining traction and repeat business from experienced homeowners.”
Also, Reali is introducing a home buyer’s journey feature into its iOS and Android mobile offerings, which brings transparency to the process and guides buyers throughout the entire buying process. This new capability is especially useful for first-time buyers, who can use Reali’s mobile app to be actively informed on key steps in the process, and get real-time assistance of licensed Reali experts throughout the journey.

"I wanted to purchase a new home, but the process seemed daunting,” said Sheng Hsieh, a recent Reali customer. “I downloaded the Reali app and spoke to a Reali Expert immediately. The superior level of service made things easy. I purchased my home agent-free, and received huge savings. I had such a good experience that I listed my previous home with Reali, and just sold it, again with tens of thousands in savings.”

Investors in Reali’s new funding round of $5 million includes Signia Venture Partners and a group of prominent angel investors led by Warren Weiss. The capital raised will be used for technological advancements, brand marketing, and market expansion. New members joining Reali’s board are Ed Cluss, partner at Signia Venture Partners, and Warren Weiss.

“Signia invests in technology companies whose innovative business models are taking advantage of mobility and data. The real estate industry is poised for dramatic change and Reali has the team and expertise to be that disruptor. Their mobile-first real estate approach delivers value to the consumer real estate experience through improved customer service while also dramatically reducing brokerage fees,” said Ed Cluss, partner at Signia Venture Partners.

About Reali
Reali was founded in 2015 by Amit Haller and Ami Avrahami, experienced real estate developers and high-tech entrepreneurs, with a mission to create a seamless, transparent and efficient residential real estate experience for today’s fast-paced, independent, and mobile consumer. Reali is the only full brokerage company to reinvent the entire real estate transaction process and business model to cover the buying, selling and home ownership experience. In addition to its sophisticated technological platform, Reali’s model provides consumers with a complete team of licensed real estate experts focused on putting cash back into the hands of buyers and sellers. For more information and to download Reali from the App Store and Google Play, please visit

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