Real Estate Marketing & Beyond
Realtor.com®, a leading online real estate destination, recently released an update to its IOS app, matching how home buyers can search for homes while on the go.
The enhanced app will give buyers access to more accurate real estate listings by combining the current features of the realtor.com® app with the user interface and functionality of Realtor.com® Express app. Now users can enjoy a highly intuitive interface that will immediately display the map view of the user’s location plus pins for all the homes for sale in the surrounding area. Real estate details are organized into expandable sections that can easily display more details with a quick tap. Potential buyers can view larger home photos and can search for properties using the iOS9 3D Flyover feature.
Additionally they will be able to view local amenities including financial institutions, restaurants and shops located near to each home. Buyers also get the chance to share listings through using email, Facebook, Pinterest, WhatsApp, SMS and Instagram from within the app.
Tapan Bhat, chief product officer for realtor.com® said “Simplifying our app experience gives buyers more on the go access to the most accurate listings database available in the industry. The app’s highly organized design allows buyers to expand and minimize property details to view what they are most interested in. We expect this to have a big impact on how people find their dream home.”
By combining the original realtor.com® app with the very best of the Express app, it’s hoped to offer homebuyers a more streamlined search functionality, providing easy access to search and property tools. Buyers will be able to draw search parameters on the map by selecting the pencil or can click pins to see more information about a listing. If they wish to search for a home outside their immediate area, buyers can simply click on the magnifying glass icon. Searches can be saved and listings can be filtered using the buttons at the bottom of the search results page.
Buyers wishing to view details about a specific home, including the square footage, property description or amenities in the surrounding area can simply tap the photo of the home. Selecting the map icon also allows consumers to view the property on a map using a 3-D Flyover or satellite view.
Photo Credit: antonbe via pixabay
I wouldn't have known they "improved" anything because the app no longer works for its basic intended purpose. I've been using this app for years. The "enhancement" killed my existing searches and I can't rebuild them because they've taken away searching by school district and the ability to draw a search radius online. There are far fewer filtering options than there used to be. Whatever they added is useless if you can't actually search for the homes you want in the first place. I don't want to weed through a bunch of garbage to look for homes. It also appears they've taken away the status designations so you can't tell if something is active, contingent or pending.