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Realtors must be "tech savvy" to land prospective clients

By Mike Wheatley | July 27, 2015

Online listings have become so rampant in real estate today that most homebuyers only contact a real estate agent after they've identified a home they want to buy. Which means that realtors face an increasing need to be “tech savvy” if they're to land potential clients.


The good news is that real estate pros can employ several different strategies to boost their online presence, says D Courier. The fact is that many clients don't even feel they need the help of a real estate agent, because they can browse from thousands of online listings at their leisure. And once they've chosen a property, prospective buyers can view numerous photos and perhaps even experience a virtual tour online to decide if they wish to buy the home.

What with so many technologies available for buyers, real estate agents need to show just how tech savvy they are if they're to impress prospective clients. This means that real estate agents need to have expert knowledge of the industry's most popular digital tool, the online multi-listing services that buyers themselves. Realtors must be able to disseminate their efforts to the right people, and additionally, they must respect the fact that most buyers have much more knowledge about the home buying process than before the era. Agents therefore need the correct marketing strategy if they're to successfully engage with such digitally aware prospective buyers.

One such strategy is to make use of cloud-based leasing management tools Recently, a company called VTS announced it had raised some $21 million in Series B financing, which underlines just how popular such tools are becoming. Using tools like VTS, real estate pros will be able to show clients that they're savvy enough with technology to meet their needs in this technological age.

Now that you know that in order for real estate agents to succeed in the business is to be tech savvy, do you know any other tools that might improve landing sales in the industry? Post your comments below.

Mike Wheatley is the senior editor at Realty Biz News. Got a real estate related news article you wish to share, contact Mike at [email protected].
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