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Home » Press Release » Ricoh puts 360° virtual tour services in the hands of every realtor

Ricoh puts 360° virtual tour services in the hands of every realtor

By Press Release | May 2, 2018

CUPERTINO, Calif., May 2, 2018 – With more than two million licensed real estate agents in the United States, realtors are constantly seeking captivating ways to acquire new clients – from new sellers to interested buyers. Today, virtual tour services often come with a hefty price tag, require professional photographers, and demand hours or even days to see a finished product. Those days are now over: Ricoh Innovations Corporation (RIC), a subsidiary of Ricoh Company Limited, today announced RICOH Tours, the industry’s only complete and affordable 360° virtual real estate tour service. For the flat rate of $45 per month, subscribers will benefit from unlimited active immersive tours, a tour creation app, shareable links and visitor analytics.

RICOH Tours requires no professional technical or photography experience or expensive tools – the process is all done via an easy-to-use mobile agent app on an iOS or Android devices and a 360° camera for high quality images. All that is needed to get started is a subscription to RICOH Tours and the RICOH THETA 360° camera. Agents can connect to the RICOH Tours app via a Wi-Fi connection, instantly capture with one-click high-quality 360° images with high dynamic range (HDR) and create complete tours on the go. For added convenience, Ricoh is also announcing the Realtor Kit, available for agents as an option to their subscription. The Kit includes the RICOH THETA V camera and TM-1 camera stand for a special launch price of just $419.

Unlike other offerings, this service empowers realtors with rich analytics that allow them to learn more about their customers, including how many people view a listing and from where. This easy-to-use bird’s eye view into a visitor’s journey can ultimately help agents win new business and close more deals.

“RICOH Tours is super easy to use and helps our agents accomplish more for buyers and sellers,” said Bret Shugrue, marketing director of Bogar Pilkington Group, the #1 real estate team in Colorado, and a realtor with Keller Williams. “Our clients expect results, and this service helps our team to deliver quickly and easily – with no outside assistance or technology experience required. Our agents are truly impressed with its simplicity, and its affordability.”
RICOH Tours addresses challenges for realtors by adding simplicity to their jobs and affordable professionalism to their virtual tours. Time is tight, especially for agents looking to grow their portfolio. RICOH Tours offers the assurance and confidence that they can get it done, get it done right and right now.

RICOH Tours can help give agents a marketing edge, by allowing them to leverage the power of Ricoh’s award-winning 360° cameras, now complemented by the intuitive RICOH Tours software and service. This means that the camera, mobile app and web app are all developed and supported by Ricoh. If any questions arise, there’s only one place an agent has to go for feature requests and support – further simplifying their experience.

RICOH Tours will be on display and available for purchase at booth #1730 at the 2018 REALTORS® Legislative Meetings & Trade Show, May 16-17, in Washington D.C. Attendees are invited to email [email protected] to schedule meetings with Ricoh at the event.

For more information on RICOH Tours, please visit:

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