Real Estate Marketing & Beyond

Real Estate Agents, Real Estate Marketing, Realtors

Building Your ROI with Internet Marketing as a Realtor

By Ben Shepardson | July 28, 2017

Real Estate Marketing

Make sure your content passes the "strawberry test"

By Mike Wheatley | May 15, 2017

Anyone who engages in online content marketing needs to ensure they pass the "Strawberry test", which involves making it inviting, bite-sized and healthful

Real Estate Agents, Real Estate Marketing

3 Must-Use Writing Tools for Real Estate Marketing - Especially if You Aren't a Writer!

By Ben Shepardson | March 13, 2017

In today's real estate marketing domain (and pretty much any other industry, for that matter), digital content is king, and that reign isn't ending anytime soon. Which means you need top notch, click-worthy, action-evoking content

Real Estate Marketing, Social Media

5 Social Media Marketing Tips for Real Estate Agents for 2016

By Ben Shepardson | November 17, 2016

What started as one college networking website has spurned the development of similar platforms and evolved into one of the most powerful marketing and interaction tools to date. Social media continues to evolve in form and function,

Real Estate Technology, US Real Estate

Skyword integrates Google Analytics with its content marketing platform

By Mike Wheatley | January 21, 2016

Skyword Analytics + GA combines the power of Google Analytics with the unique storytelling metrics of Skyword's platform, giving users a holistic view of the “health” of their online content

SEO, US Real Estate

Content marketing, SEO and real estate: a recipe for success

By Violeta-Loredana Pascal | June 26, 2015

Gone are the days when several articles in well ranked sites, some directories listings and a site with great content were enough. Content marketing was a trend a few years ago and is not something everyone does, including real estate professionals and real estate companies. This means that it gets harder and harder to make […]

Featured News, Industry Technology, US Real Estate

Lead Generation Through Content Marketing

By Mike Wheatley | July 29, 2014

Content marketing is an ongoing conversation. If you can capture the interest and trust of your readers, you have exponentially increased your opportunity to capture and nurture these conversations into motivated and loyal clients.

Featured News, Industry Technology, US Real Estate

Now You Can Measure Engagement With LinkedIn

By Mike Wheatley | May 13, 2014

LinkedIn is trying to prove to its 300 million users that it's more than just a digital resume platform. The social network is offering a new Content Marketing Score tool, which can help companies measure their audience’s engagement

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