Real Estate Marketing & Beyond

Real Estate Connect NYC 2012 Focuses on Innovation in Action

By Tavis J. Hampton | December 2, 2011

Real Estate Technology, US Real Estate

Be A Master of Marketing Automation

By Phil Butler | November 23, 2011

We have made no bones here at RealtyBizNews about pointing out real estate professionals engaging the web with "less than" perfect effectiveness. The fact is, 99 percent of Brokers could probably care less about the web. Given the trend toward digital, they simply know digital branding must be addressed, somehow. The same hold's true for many other business sectors. Marketing, advertising, any communicative business out there has great incentives to do more than pay lip service to social channels, email, conventional advertising, and so on.

Featured News, Real Estate Resource, Real Estate Technology, SEO, US Real Estate

Creating a Strong Online Reputation

By Kristi Hines | November 7, 2011

Before you start reading this article, I want you to go to Google, type in your name, and hit Search. Take a look at the first page of results, and the following: Is each listing in the first ten results about you? Do the listings about you have any negative information such as bad ratings […]

Real Estate, Residential, US Real Estate

California’s Silicon Valley defies national housing slump

By Allison Halliday | June 28, 2011

House prices in California’s Silicon Valley are defying the national housing slump, thanks to increased wealth from initial public offerings and technology stock sales. Workers are spending their new found wealth on homes in the suburban cities south of San Francisco. The median price of a single family house in Palo Alto, home of Facebook, […]

Real Estate Marketing, US Real Estate

Zillow Snaps Up Postlets Syndication Platform

By Mike Wheatley | April 14, 2011

Popular real estate search and valuation website Zillow today announced its acquisition of the Postlets listing syndication platform. Postlets is a unique tool that allows users to distribute property listings and promote real estate for sale to 13 different social media and real estate websites for free, including Zillow itself, Yahoo Real Estate, Trulia, Twitter, Facebook and more.

Featured News, Real Estate

Little Rock Realtors Say "Chicken Feathers" Online

By Phil Butler | March 21, 2011

Almost every real estate market in the US is grasping at straws to find their feet. And for little Little Rock, whose local KATV station has resorted to dredging up meager search statistics to prop up the city's mediocre market, while signs are not good that anyone even knows anything about online engagement. Let's look at these "researchable" cities, and see where Little Rock real estate may really be headed.

Featured News, Real Estate Technology, Social Media

Are All Those People Really Your Friends?

By Joe Spake | February 28, 2011

Throughout history, from pre-language communications to the new social media, connection has been the catalyst for cultural evolution. Connection is about sharing ideas, but in 2011, when advertisers entice us to "like" them on FaceBook, and marketers measure their effectiveness by how many Twitter followers they can acquire, the quality of the connection has been eroded.

Coaching, Featured News

4 Steps to Improve Your Online Presence

By Glenn Gutierrez | January 12, 2011

When a potential client "Google's" you, what will be their first impression? Does your online presence match your desired business face? Is your storefront nice enough to showcase the expertise treasures inside? Are you in a good neighborhood on the web? For Realtors there is no more important branding tool than a fantastic online footprint.

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