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Zillow Snaps Up Postlets Syndication Platform

By Mike Wheatley | April 14, 2011

Popular real estate search and valuation website Zillow today announced its acquisition of the Postlets listing syndication platform.

Postlets is a unique tool that allows users to distribute property listings and promote real estate for sale to 13 different social media and real estate websites for free, including Zillow itself, Yahoo Real Estate, Trulia, Twitter, Facebook and more.


The Postlets app lets users upload ads for property listings to social media like Facebook, Twitter and Zillow

Postlets. Image courtesy of Crunchbase

The platform was first founded in 2005 and now has over half a million registered users, distributing up to 350,000 for-rent or for-sale property listings across the nation, said Zillow in a statement on their website that announced the deal.

At this stage, there are no plans to change the Postlets experience in any way, Zillow said.


Zillow CEO Spencer Rascoff was delighted with the acquisition according to his regular blog.

Spencer Rascoff. Image courtesy of Flickr

Spencer Rascoff, CEO of Zillow, seemed to be very excited about his company’s new acquisition. His updated blog post said that “Postlets is a brilliant tool for property managers, agents and landlords who want to promote their listings and manage their presence online for free”.

“Postlets will continue sending listings to its regular distribution partners as part of this acquisition”, Rascoff said.


Zillow have said they will not be making any changes yet to the way the Postlets platform works.

Zillow. Image courtesy of

No financial details of the buy-out were disclosed. However, Zillow revealed that two of Postlets employees, co-founders Raymond Chen and Asher Matsuda will join the Seattle-based Zillow on a full time basis, but remain in their San Francisco base.

The latest move by Zillow follows the September 2010 acquisition of ListHub by the website, a key competitor of Zillow. ListHub performs a similar service to Postlets, distributing property listings and information to Zillow, Trulia and other websites.


Mike Wheatley is the senior editor at Realty Biz News. Got a real estate related news article you wish to share, contact Mike at [email protected].
  • 2 comments on “Zillow Snaps Up Postlets Syndication Platform”

    1. Transparency is so important to the the public & it's profilers. Zillow really needs to improve, it's not a good thing when transparency is just a game.

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