Real Estate Marketing

Buyers Want a Home That is Ready to Live In Right Away

By Mike Wheatley | May 15, 2011
Is a little of the old elbow grease needed to sell a home? Maybe so, at least according to a recent survey, which shows that selling a home “as is” can be a big turn off for buyers. The study by Coldwell Banker found that 87% of first-timers don’t want to put in a lot […]
US Real Estate

Certified Green Real Estate Agents Help Save the World

By Tavis J. Hampton | May 11, 2011
Being a green real estate agent is more than just a self-declaration.  According to Metro, green brokers need to be certified.  With their expertise in ecological matters, they help buyers and renters make environmentally conscious choices when shopping for the perfect home. With a green real estate agent guiding you through the murky waters of […]
Real Estate Marketing

New Real Estate Sales Methods are the Future

By Mike Wheatley | May 5, 2011
While real estate markets are rebounding, the uncertainty surrounding it certainly hasn’t, at least not in the minds of most potential buyers.
Residential, US Real Estate

The Curse of Stigmatized Homes

By Mike Wheatley | March 21, 2011
On the face of it, it looks like the dream home for any successful, middle-class couple – four bedrooms, incredibly spacious with new carpets and hardwood flooring upstairs. Moreover, it’s situated in a great part of Poway district in California, much sought after location with several great schools nearby. All this could be yours for just $399,000. So why won’t it sell?
US Real Estate

Scrapping HAMP Won't Help Recovery, Says Treasury

By Mike Wheatley | March 21, 2011
Efforts by Republicans to terminate President Obama’s programs for the prevention of foreclosures will harm economic recovery, said a U.S. Treasury official.
Featured News, Home Builders/Developer's

KB Introduces Energy Performance Guide

By Tavis J. Hampton | February 15, 2011
KB Home now has a rating system to help prospective home buyers calculate their ongoing energy costs. The new system is called EPG (Energy Performance Guide) and will be posted in all new KB model homes according to their news this week.
Residential

TMG Introduces New Market Research Design

By Tavis J. Hampton | February 8, 2011
The Marketing Group of New England announces the development of a new service aimed at residential developers. Qualitative research is focused on customizing and targeting development plans along consumer defined variables.
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