Real Estate Marketing & Beyond

iBuyers gatecrash the all-cash offers party

By Mike Wheatley | August 27, 2021

Home Buying, US Real Estate

iBuyers struggle as housing market booms

By Mike Wheatley | December 7, 2020

iBuying companies are seeing less business amid a booming real estate market, with homes selling in record time frames and at ever-growing prices. Many iBuyers paused their business operations in March amid fears the COVID-19 pandemic would stifle the housing market. But that proved to be the wrong assumption, and when iBuyers reopened, they saw […]

Home Buying, US Real Estate

iBuying transactions fall by half as traditional home sales accelerate

By Mike Wheatley | November 24, 2020

Home sales might be up during the COVID-19 pandemic, but iBuying companies are still suffering from a lack of activity. Indeed, it’s looking likely that the market share of iBuying activity will be around 50% less than what it was in 2019, according to one analyst. iBuyer companies such as Opendoor operate a business model […]

Featured News, US Real Estate

iBuyers bounce back as COVID-19 continues

By Mike Wheatley | September 16, 2020

The so-called iBuying industry is facing its biggest challenge yet in the face of the COVID-19 pandemic, and it has responded by purchasing fewer homes than it has done in the last three years, according to research by Redfin. iBuying giants including Opendoor and Zillow Offers largely stopped making instant cash offers on homes when […]

Home Buying, US Real Estate

More iBuyers resume operations

By Mike Wheatley | May 11, 2020

Just days after Opendoor said it was resuming buying activity in some U.S. markets, several of its competitors have announced they too are making a comeback. The re-emergence of iBuyers comes just weeks after analysts said the model was likely to be one of the first major casualties of the COVID-19 pandemic within the real […]

Brokerage, US Real Estate

Report: iBuyers shut up shop as coronavirus fight continues

By Mike Wheatley | March 24, 2020

Some of America’s biggest iBuyers – or companies that make instant cash offers on people’s homes – are said to be suspending their services due to the coronavirus outbreak. The companies include Opendoor, the largest iBuyer in the U.S., as well as the iBuying businesses of brokerages such as Redfin and Realogy. Realogy said it […]

Real Estate Technology

iBuyers: What Agents Need to Know and How They Can Compete with Them

By Adrian Fisher | November 6, 2019

iBuyers are emerging in cities across the nation. As the trend grows, so does the concern among real estate agents worried that iBuyers will reduce the need for agents. An iBuyer is a company that uses technology to make sellers an offer on their home instantly. Their goal is to purchase a property quickly and […]

Featured News, Home Sales, US Real Estate

Research shows iBuyers typically cost sellers 13% to 15% more

By Mike Wheatley | August 12, 2019

Consumers who choose to use an iBuyer to sell their home often end up paying much higher fees than they would have if they’d gone with a traditional real estate agent, according to new research from Collateral Analytics. iBuyers are companies that provide instant cash offers and quick closings on a home, which can be […]

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