Real Estate Marketing & Beyond

Real Estate Marketing, Social Media

Social Media for Real Estate: It's Not Just About Facebook

By Ben Shepardson | September 22, 2017

3 Ways Real Estate Agents Waste Resources on Social Media

By Ben Shepardson | July 13, 2017

Social media has helped real estate agents generate leads, build better brands, and connect with prospects. But not every feature and function on social channels are worth your valuable time, money, and brainpower.

Real Estate Marketing, Social Media

The Only Social Media Branding Cheat Sheet Real Estate Agents Will Ever Need

By Ben Shepardson | July 10, 2017

Real estate agents have long recognized the power of social media as a branding tool. But successful branding is more than posting photos of your listings and maintaining a professional profile image. There's a secret formula of relevant content, target audience, and effective messaging that, when mixed correctly, can establish your real estate brand far […]

Real Estate Marketing, Social Media

How Real Estate Agents Can Crush Social Media

By Ben Shepardson | April 3, 2017

Are you a real estate agent? Are you intimidated by social media? Are you not sure where to focus your efforts?

Realtors, Social Media

Does Your Agency Need a Social Media Plan?

By Ben Shepardson | March 20, 2017

These days, you would be hard pressed to find a person or business that isn't somehow engaged on at least one social media channel. Which may leave you wondering, Does my real estate agency need to jump on the social media bandwagon?

Social Media in the lives of Real Estate Agents

By Ben Shepardson | December 13, 2016

Like it or not, the sometimes pesky world of social media isn't going anywhere. Platforms like Facebook, Twitter, and Pinterest have become permanent fixtures in the modern world, especially if you work in any type of sales.

Real Estate Marketing, Social Media

5 Social Media Marketing Tips for Real Estate Agents for 2016

By Ben Shepardson | November 17, 2016

What started as one college networking website has spurned the development of similar platforms and evolved into one of the most powerful marketing and interaction tools to date. Social media continues to evolve in form and function,

Real Estate Agents, Realtors, Social Media

Why Every Real Estate Agent Needs to Humanize Their Social Media Strategy

By Cedric Jackson | March 10, 2016

The landscape of social media marketing is constantly shifting, expanding, and evolving. The basics of social media marketing, however, have remained largely the same. But as social media marketing continues to evolve, real estate agents need to update their strategies. The key is humanizing the social media strategy, focusing on tailoring each and every […]

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