Real Estate Marketing & Beyond

Marketing Insider

20 Ways To Build A Strong Online Real Estate Presence

By Ben Shepardson | May 11, 2023

optimization

SEO

What You Need to Know About Content Optimization

By Ben Shepardson | March 21, 2023

Google’s search engine algorithms are incredibly advanced and only grow more complex with every new iteration. The goal, of course, is to serve better results to its users, and that means if you want to get your content in front of potential clients, you need to give Google’s web crawlers what they’re looking for. This […]

SEO

SEO

How Important is SEO for Your Real Estate Business?

By Ben Shepardson | February 27, 2023

Search engine optimization is important for any business, especially since the internet is the primary vehicle for most companies today. If you have a product or a service you’re offering to the public, you’ll need to market your brand - and one of the most effective ways to supercharge your online marketing efforts is through […]

YMYL On Page SEO

Google

How the YMYL Change Will Affect Real Estate Bloggers

By Ben Shepardson | September 26, 2022

There are no two ways about it - being a successful real estate professional means marketing yourself and your services. Today, that means cultivating a strong and effective online presence, as almost all house hunters begin their search efforts online, according to the National Association of Realtors. In other words, you need to create well-crafted […]

Real Estate SEO

Real Estate Marketing

What is the importance of Real Estate SEO Now

By Ben Shepardson | August 24, 2022

There are more than 1.9 billion websites currently active on the internet, and if you plan on generating leads and getting yourself known on the internet, you'll have a lot of other websites to compete with. But how is it even possible to compete with so many other websites, you might ask? It all has to do […]

real estate optimization

Real Estate Marketing, SEO

SEO: How to Optimize Your Real Estate Website

By Ben Shepardson | August 9, 2022

Every savvy real estate professional knows that the bulk of your marketing and brand-building efforts for your business are done online. There are dozens of ways to accomplish this, from paid advertising to social media marketing to email list building and more, but one of the most effective ways to build your brand as a […]

Real Estate SEO Training

SEO

How Long Does It Take to Learn Real Estate SEO?

By Ben Shepardson | August 1, 2022

The internet is a ubiquitous tool that we all use every day, sometimes several times a day. We use it for entertainment, to get our news, to communicate with friends and family members, and to do all sorts of business. From buying things on Amazon to selling things on eBay and everything in between, the […]

keyword content strategy

Real Estate Marketing, SEO

How Many Keywords Should I Use in My Blog Content?

By Ben Shepardson | July 29, 2022

Search engine optimization (SEO) is one of the greatest marketing tools we have available to us. Believe it or not, 57% of businesses still don't use SEO in their marketing strategies. While it's a shame for them, it's great news for you! It means there's less competition standing in your way. Real estate SEO is a great […]

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