Real Estate Marketing & Beyond

7 Reasons Why Renters Need to Buy a Home Soon

By Brian Kline | December 4, 2013

Featured News, Industry Technology, Investing

The Technology Real Estate Professionals Are Using

By Brian Kline | October 2, 2013

Technology has become so important to real estate professionals that the National Association of Realtors® has created a separate department tracking technology development and usage by real estate professionals. Recently, they conducted a national survey of real estate professionals regarding the technology they use and how important it is to their business. I think you'll […]

Residential, US Real Estate

Feeling Lonely Tonight? Then You Might Just Want To Relocate

By Mike Wheatley | February 13, 2013

Are you feeling lonely this Valentine’s Day? Well, if what they say is true and that the dating games is really more of a numbers game than anything else, then lonely hearts might just want to consider relocating to more of a, shall we say, ‘target-rich’ environment to spot their long lost soul mate.

Brokerage, Featured News, US Real Estate

Get Your Red Hot Market Leader Online Leads

By Phil Butler | August 25, 2012

Lead generation is one of the topics any journalist can bring up that will tweak the ears of real estate agents, and used car salesmen for the matter. Leads are to sales people as ink is to newspapers. 'Well, sort of. Market Leader Inc., a company heavy into making things that can help brokers, has entered into the "software as a service" (SAAS) realm. Check it.

Real Estate Software Apps, US Real Estate

Finland's Grafetee App: Moving to Funny & Sunny Chicago

By Phil Butler | August 10, 2012

As a home broker or a buyer, have you ever wished there was a better way to show/view homes? That is, without the often unnecessary connections, scheduling, meetups, and the awkward trek (usually in two cars) from one house to another. Agent and potential homeowner often do prefer solitude, efficiency, the soft sell. Well, a little company in Finland called Grafetee has just the tool to make the family home tour convenient and fun. And much more.

Editorial Insider, US Real Estate

A Big Hint for Brokers: Being a Digital Tycoon

By Phil Butler | June 28, 2012

Wake up, Take over the US or world real estate market online! I have scrutinized hundreds of real estate brokerages online now. Offering slicing constructive criticisms this last year, giving examples of "how to", even barbequeing a few impertinent old school practitioners, all these genuine efforts have only showed moderate successes. Some nice emails, sincere questions about how to make things better for broker and client, but still the home buyer or seller has little or no great representation online. And forget about mobile.

Real Estate Resource, US Real Estate

Is Your Agency Digital Savvy? Test Your Social IQ

By Phil Butler | June 23, 2012

So you want to be the best at what you do? For real estate agents and brokers, there's maybe no more crucial skill or tool set a professional can garner these days than real cutting edge social engagement. In case you ever wondered if the web would become more powerful than radio or TV, if the passing fad of social business would pass, your questions have already been answered.

Featured News, US Real Estate

iPhone Crowd to Pass Phoenix By: Due to Mediocrity

By Phil Butler | June 13, 2012

Continuing the series of digital real estate companies visible via the web, today we focus on Phoenix, Arizona. In the past, evaluations of cities like Chicago and Pittsburgh have revealed a virtual technology gap where real estate professionals engage for their clients and constituents online. Let's take a brief look at what home buyers and sellers can expect if looking in Phoenix.

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