By way of introduction, The Location Based Marketing Association is an International organization of marketing and ad professionals dedicated to studying, education, sharing and growth of location specific opportunities. Founded by marketing and tech startup veteran Asif R. Khan, the LBMA conducts research and distributes case studies such as the recent one dealing with local engagement for Q4 2012 across the restaurant, retail and hospitality sectors. LBMA also conducts and attends key conferences around the world, as well as producing highly informative podcasts like the one you see below, "This Week In Location Based Marketing - Episode # 117".
Later on we will offer more information about Asif, profiles of members of the association, and data aimed at helping professionals in the property industry better adapt to the rapidly changing marketing landscape. For now, I hope you glean good information from Asif and guest Rob Woodbridge, Founder of Untether.tv.