TKI, a software development company with more than 20 years of real estate experience, today unveiled its first quarterly “Selling Persona Report” that showcases which home selling sectors may be most active in the next 6-12 months. Utilizing nSkope, an AI-powered predictive analytics and sales enablement platform, TKI predicts that families with school-aged children will make up more than 20% of U.S. home sales in the coming months.
nSkope utilizes proprietary algorithms enhanced by artificial intelligence to analyze over 300 data points and identify patterns and correlations that fuel its predictions for 128 million properties in 95% of U.S. ZIP codes. It identified 6.5 million homes that are most likely to be listed for sale within the next 6-12 months. These predictions help real estate professionals identify potential prospects with data and insight that allows for more targeted marketing and greater conversion rates.
“One of the challenges we expect to see over the next year is the continued lack of listings coming from the older demographics,” said Tom Gamble, co-founder and CEO of TKI. “Over the last 10-15 years, this group has redefined how and where they want to retire and are seemingly content to remain in their current homes for the foreseeable future.”
Gamble pointed out that nSkope found the Southern states may be the most active home-selling region over the next 6-12 months with approximately 40% of all predicted homes falling in Texas, Oklahoma, Arkansas, Mississippi, Louisiana, Georgia, Florida, Tennessee, South Carolina, North Carolina, Kentucky, Virginia and West Virginia. Sales activity may also be robust in the West followed by the Midwest and Northeast.
The top five profiles for potential sellers nationwide include:
|Profile||Profile Definition||% of All Predicted Sales|
|School-aged Family||A household representing a family with children in grades K-12.||21.5%|
|Families||A household with at least one child at least 18 years old still defined as living at home.||16.7%|
|Mature Households||Consists of empty nesters or adults with no children that are not yet at retirement age.||10.3%|
|Singles||A household that has one adult and no children reported.||10.0%|
|Retirees||A household with homeowners that are within retirement age.||6.9%|
“We are leaving the era of the industry seemingly chasing billions of real estate leads that annually equate to 5.5-to-6.5 million transactions and heading towards a more sophisticated and targeted approach where brokerages and teams are properly mining for prospects,” Gamble said. “We can now pare down the number of potential sellers in a community or ZIP code to a more manageable number while we help identify the driver – or ‘persona’ - for such a sale. While we shrink the pool of probable prospects, we also increase the likelihood of success. But it takes time, energy and proper resources to effectively market to, and engage with, these potential sellers before they have entered the listings process.”
Methodology: More than 128 million households were included in a January 22, 2022 report that utilized more than 300 data points to discover the 6.5 million homes likely to be listed over the next 6-12 months.
TKI was founded in 2002 and has worked with such clients as Comcast, QVC, Coldwell Banker Real Estate, Realogy, Cox, CTAM and the NFL. The software development company specializes in lead generation brand asset management and marketing automation. For more information contact https://tkinteractive.com.