Not so long ago, it used to be the case that real estate agents spent their winter holidays devising business plans for the New Year, sending out cards and generally taking it easy.
But not anymore, reports the Star Ledger.
A growing number of real estate agents are reporting that from now until the Super Bowl, things are getting much more hectic as they look to get a head start on competitors for the traditionally busy spring buying-season.
According to Gary Large of the New Jersey Association of Realtors, most real estate agents see the winter months as a great time to get themselves organized for the spring market, which often begins in earnest as early as January.
Real estate professionals also try to encourage sellers to make an extra effort during the winter, working on the theory that there will be less competition around in the cold months. Indeed, it’s often said that more serious buyers are around in the winter anyway, for example corporate clients who are looking to relocate at the beginning of the year.
Marilyn Bailey of Prudential New Jersey Properties is just one such realtor who tries to get her clients to put their homes on the market early. She says that winter is one of the best times of year for buyers, as there are very few people looking for homes, and so buyers won’t have to compete with other offers so much.
Besides pushing their clients to make an extra effort, many real estate professionals use the winter months to broaden their horizons, attending holiday parties to network and seek out potential new clients, while others try to brush up their skill-set by taking educational classes before the spring rush.
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