As a real estate professional, you are a unique individual. On one hand you’re selling a product – a home – but in reality, at the end of the day, what you are selling is yourself. Your business, and more importantly, your reputation, should be built on trust. One very efficient and cost effective way to both create awareness and instill trust is to use social media.
Fortunately there are a myriad of applications and social media websites to help you put together a strong and effective social media strategy. One of the best things about competition is it inspires innovators to stretch their imaginations and “build a better mouse trap”. Roost is one such company.
Roost, according to their website, is
“…committed to building the best social marketing platform for individual professionals, businesses, consultants and agencies. Roost builds tools that save its customers time, increase engagement and increase the impact of social campaigns. We strive to answer the question, ‘how do I get the most out of social networks for my business?’”
Some of the amazing features that Roost offers includes:
Users can create a social media campaign using Roost’s “Campaign Creator”. This amazing bit of technology will:
- Offer suggestions for types of blog posts
- Provide a list of relevant links to search through
- Suggest when to post to your blog, Twitter, Facebook, etc.
- Provide marketing templates, to help you create a successful campaign – quickly
Other key features include:
- Dashboard with Facebook and Twitter information in one location
- Quick set-up and weekly maintenance of about 20 easy minutes
- RoostBar, places your brand at the top of any web page links you share, and also allows people to “like” your Facebook
How to use for your business
Promote your business and that of others by keeping in touch with former employees, employers and business contacts. As you and others in your “circle” interact with each other, you have the opportunity to promote each other through the sharing of links and content, boosting business for each of you. Some individuals you may wish to add to your circle include appraisers, surveyors, mortgage brokers, contractors, etc. As you boost each other’s businesses, each of you have the opportunity to expand your influence exponentially. When you share links from your circle with your followers, and they do likewise, the word will spread further about the services you have to offer.
Knowledge you can use
Any social media pro will tell you that it’s important to know how well your efforts are paying off. This knowledge will help you see what is working, and what is not, helping you improve your efficiency and respond to your audience more quickly.
Roost offers an “Engagement Score” which evaluates the effectiveness of your campaign. Every post or tweet receives a rating from 1 to 5, depending upon the number of followers you have and the number of times individuals interact with you through your social media platform. The higher the interaction compared to the audience, the better the score.
It’s also possible to find out how many people interacting with your Facebook page are locals, which in the real estate business can be very useful knowledge to have. Roost will also offer tips on developing your audience, depending upon the way you’ve set up your profile.
According to Roost, their Real Estate Lite package, which is free, offers the ability to:
- Establish a professional presence on Facebook
- Stay top of mind by publishing great content
- Expand your network and get more referral business
- Works well with Roost Campaign Creator
- Up to 4 Listings
- 1 City or Zip Code
For an even more powerful addition to your social media arsenal, their paid version, which at the time of this writing cost $24.90 per month, included:
- All the features of Lite
- MLS Search
- Lead Capture
- Unlimited Listings
- Up to 6 Cities or Zip Codes
As a realtor, you know just how important a social media strategy can be for your business, but if you don’t have a lot of time to spend on your social media campaigns, or simply need a bit of guidance, Roost can be just the tool you’ve been searching for. And with packages that are “Free Now, Free Forever” the incentive to give it a try has never been better!