Does your real estate website need an update? If it’s been left unchanged for a while, it might have started gathering a few cobwebs – and if so, and update is a must. Forbes.com recently highlighted three of the leading trends in Web design for this year, and many of these apply to real estate agents. Which trend will you choose as the basis to lead your Web design forward in 2014?
A website that is optimized for multiple screens — smartphones, tablets, and desktops. By using responsive design, the website can be seamlessly enjoyed in any format. It’s quickly becoming a standard, and for those who don’t use it, it can even affect your Google rankings, according to Forbes.com.
Using best Web design practices so visitors can easily get what they need at your website without complication. This includes powerful images, meaningful content, and purposeful navigation. A Web team using this approach will likely do testing to gauge response with the website to make sure it’s user-friendly.
Tell a story through concise, compelling copy that is supported by strong images as users scroll down the page. This approach allows users to discover you and your company. You take the user from top to bottom of your Web page, and the process unfolds like a fairy tale. As Forbes.com notes, challenge your Web team with the following: “I want new visitors to be able to move down from the top of the page to the bottom in 30 seconds and have a crystal-clear idea of who we are and what we do. And for repeat visitors, I want them to easily identify where to go to make a purchase, or visit our blog, virtually without having to look.”