Real Estate Marketing & Beyond
Women need to know industry lingo, find a mentor and network to become savvy in the male-saturated field of real estate investing, says a leader at one of the country’s top female-owned real estate agencies.
“Women are the key decision makers when buying their own home, but few move beyond a personal purchase and invest in real estate,” says Camaron Pruiett, broker and co-owner of Coldwell Banker Properties Unlimited. “They keep their money in savings or checking accounts rather than investing those funds because they aren’t confident investors and they lack industry knowledge,” she says.
Pruiett says statistics show women feel confident in managing daily financial responsibilities such as balancing a checkbook (69 percent), managing a household budget (59 percent) and making large purchases (47 percent) such as a car or home. But only a small percentage of those women said they had confidence in selecting the right financial investments. In fact, only 30 percent of property investors are women and only 29 percent of women view themselves as investors at all, she adds.
Use the following tips to break this trend, according to Pruiett:
PHOTO CUTLINE: Camaron Pruiett, broker and co-owner of
Coldwell Banker Properties Unlimited. Three generations of women founded and then
expanded the agency, which is the largest female-owned real estate firm in the
region.
ABOUT: Coldwell Banker Properties Unlimited, located in Brenham, Texas, has been the highest selling office in the region for the past 31 years according to the Houston MLS. It has received 12 Premier Office Awards and two Talent Attraction Awards from Coldwell Banker. It has also won The Banner-Press Reader's Choice Award for Best Real Estate Company. Coldwell Banker Real Estate is the company of choice for women, winning The Women’s Choice Award® for 2019.
Three generations of women founded and then expanded the
agency, which is the largest female-owned real estate firm in the
region. Lindi Braddock and her mother Yvonne Hastings cofounded the
agency. Braddock works with her daughter Camaron Pruiett in the top-producing
Lindi/Camaron team, and Braddock’s sister Kelli Brennan runs the company. The
team has won the International
President’s Circle award from Coldwell Banker every year from 1993-2018.
CONTACT: For more information and comments contact Lisa Griffin, president, Griffin Media Management at LisaGriffin@GriffinMediaManagement.com or 202-627-9109.
Housing is not moving because the prices go up when rates go down. Wages have stagnated for decades. That’s why there’s slow growth in real estate, not building. There’s got to be a movement to rehabilitate depressed areas and buildings and offer home ownership to more people. I know this is not the fast buck that everyone is looking for but natural resources and spaces aren’t being stewarded well. Large real estate firms with absentee landlords are ruining it for people who would otherwise save and own. And the name of the game is always mo’money ,mo’money ,mo ‘money. You’re all living in denial.