Real Estate Marketing & Beyond

Social Media, US Real Estate

How To SEO Your Real Estate Facebook Fan Page

By Joe Heath | February 7, 2013

A How-To Guide On Using Pinterest For Real Estate SEO

By Joe Heath | January 30, 2013

Although the thought of closely managing yet another social media account may sound gut-wrenching, anything that can possibly drive more business and attract more home buyers is certainly worth the extra effort. So just how can Pinterest benefit your real estate website's SEO?

Chicago's Best Realtor Follows on Facebook

By Joe Heath | January 23, 2013

There are numerous ways to stay up-to-date with the housing market in Chicago these days and Facebook is certainly near the top of that list. A simple status update from local real estate agents can inform home buyers of a hot new condo listing to hit the market or what neighborhood you should consider for your next home

Real Estate Technology

How to Use Yelp for Real Estate Agents

By Joe Heath | January 23, 2013

In a digital world where everything is online, agent reviews can sometimes be an under-rated, under-appreciated lead generation resource. When someone runs a search for “good real estate agents in [city name],” often times Yelp will be a top search result. So when users click on Yelp to find a local agent, wouldn’t it be nice if a link to your contact information was the first thing they see?

Real Estate Technology, US Real Estate

YoChicago's Push to Stop Illegal Apartment Ads has Chicago Buzzing

By Joe Heath | January 17, 2013

I don’t know how easy it is finding an apartment on Craigslist in other major markets, but here in Chicago, it’s a mess--and one real estate media company is finally doing something about it. YoChicago, one of Chicago’s most viewed and most trusted real estate blogs, has launched an intense campaign to cleanup the Craigslist clutter and eliminate illegal apartment ads.

Lead Generation, Real Estate Resource, US Real Estate

E-mail Marketing is [sort of] Dying, But Maybe Not for Realtors

By Joe Heath | January 16, 2013

We constantly hear chatter about how the newspaper business and print advertising are industries that are slowly dying. The emergence and development of the internet and mobile technology leaves us with the ability to get up-to-the-minute news and information the second it breaks rather than just once a day at your door step or in a coffee shop.

Real Estate Technology, US Real Estate

4 Real Estate Trends You'll Likely See in 2013

By Joe Heath | January 11, 2013

The holiday season is officially over and now it’s time we start to embrace the New Year and a fresh start. As we enter the beginning of 2013, a lot of enthusiasm seems to be surrounding the national real estate market—and for good reason.

Real Estate Resource, US Real Estate

Real Estate Media Company Hanley Wood, LLC Acquires MetroStudy

By Joe Heath | January 8, 2013

In case you missed it, real estate media giant Hanley Wood, LLC announced late last week that it has acquired Metrostudy, a leading provider of primary and secondary market data relating to the housing and construction industries.

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