digital marketing for real estate and real estate agents
Digital Age

What Is Digital Marketing for Real Estate?

By Zach Parker | July 14, 2022
Simply put, digital marketing for real estate is the process of promoting your real estate business online.  The marketing activities involved can vary widely depending on your business type and target audience. There are hundreds of different online marketing channels available that real estate professionals can utilize in the digital age.  This can make it […]
Market Watch

Lakeland FL Real Estate Market Outpacing Most Florida Metros

By Zach Parker | July 1, 2022
The Lakeland FL Real Estate Market recorded the 3rd highest YOY increase in median home price out of all US Metros in 2021.  Lakeland’s 1-year median price growth of +29.29% was only exceeded by nearby Tampa (+29.69%) and Las Vegas (+37.67%).  While it’s no secret that people are flocking to the Sunshine State in droves, […]
social media automation
Social Media

How Real Estate Agents can Automate Their Social Media Accounts

By Zach Parker | June 24, 2022
According to the National Association of Realtors, highlights indicate that existing and pending home sales have seen a steep decline. The housing market showcases a housing shortage, with rising mortgage rates at 5.8% and inflation rates at 8.6%. This makes it incredibly difficult for potential buyers despite solid demand.  Real estate agents' response to declining homeownership […]
Featured News, Real Estate Marketing

The Benefits of B2B Conversions for Real Estate Agents

By Zach Parker | June 23, 2022
Over the past decade, the way in which we market and sell properties has changed.  The days of cold-calling and door-knocking are all but gone, and most consumers use online resources to research properties long before they reach out to agents.  Now, an increasing percentage of real estate deals are made by referrals from one […]
real estate digital marketing
Real Estate Marketing, Real Estate Technology

How Can Digital Marketing Help In My Real Estate Job?

By Zach Parker | June 21, 2022
It’s safe to say that in 2022, digital marketing should be an integral part of your real estate marketing strategy.  According to the recent Home Buyers and Sellers Generational Trends Report published by the NAR, all generations of home buyers use online search tools to begin their home search.  This is a big departure from […]
Market Watch

Will Austin’s Growth Endure 2022?

By Zach Parker | May 6, 2022
It’s no secret that the city of Austin, TX has been rapidly ascending in recent years.  Texas has seen a huge influx of new residents, and no other Texas metro has seen a bigger population boom than Austin.  As a result, last year Austin tallied the 4th largest increase in median sales price and the […]
Market Watch

4 Reasons Nashville Is One Of The Best Real Estate Markets in 2022

By Zach Parker | March 25, 2022
When you think of Nashville, you generally think of Music City, Broadway, and honkey-tonks.  Unless you’ve been paying close attention over the past few years, you probably wouldn’t think of Nashville as one of the top real estate markets in the US.  Believe it or not, Nashville experienced the 6th largest increase in median home […]
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