Real Estate Marketing & Beyond

Google

How Responsive Search Ads Can Benefit Real Estate Advertisers

By Ben Shepardson | May 24, 2023

Google

Harnessing the Power of Google Tag Manager: An Essential Tool for Real Estate Agents

By Ben Shepardson | May 23, 2023

In the evolving landscape of digital marketing, real estate agents are continually seeking effective tools to enhance their online presence and optimize their marketing efforts. One such tool that has emerged as a game-changer is Google Tag Manager (GTM). This tool offers invaluable benefits to real estate agents, enabling them to navigate the digital world […]

Google

Boost Your Real Estate Brand with Google News: Tips for Powerful Content Strategy

By Ben Shepardson | April 10, 2023

With a value of over $222 billion, the real estate market is vast - and competitive. If you want your agency to stand out against others, you might need to get creative. That's why you need to start taking your real estate blog content seriously. One idea that could help your brand is by incorporating Google […]

Google

Google

How Will Google's Expansion to Local Ads Help Real Estate Agents

By Ben Shepardson | March 20, 2023

Google’s Local Services Ads have been instrumental in helping marketers target local demographics. Now, with its recent expansion, real estate agents can win big by capitalizing on the tool’s broader and more diverse toolset. Here’s what you should know about how Google’s expansion to Local Ads will help you market your real estate agency. What’s […]

Google

Google AI updates: Bard and New AI Features in Search

By Ben Shepardson | February 14, 2023

Artificial intelligence is one of the fastest-growing fields of research today and one that has already been used to great effect in dozens of different industries and business sectors. This includes the world of real estate, where machine learning and smart algorithms are being used for predicting market movements, whether property owners are likely to […]

Google

How to Use Google Trends for Real Estate Websites

By RealtyBiz News | December 28, 2022

If you're a real estate professional, you know how important it is to maintain an attractive real estate website. A good real estate blog, for example, helps establish you as a trusted authority and provides support for your marketing efforts in attracting new clients. In the end, the better content you have available on your […]

Pay Per Click Advertising

Google

The Value of Pay Per Click Campaigns in Real Estate

By Ben Shepardson | November 21, 2022

With the rise of digital marketing and social media, Pay Per Click (PPC) campaigns have become an important part of any online strategy for real estate businesses. PPC is a form of online advertising where a business pays a specific amount every time someone clicks on their ad. In this blog post, we'll be discussing […]

Google Adsense

Google

Google AdSense - How to Use It on Your Real Estate Blog

By Ben Shepardson | September 29, 2022

Your real estate blog is one of the greatest marketing tools you have at your disposal. A high-quality blog that hosts great content helps lead to conversions as part of your marketing funnel, turning leads into clients. Naturally, you invest a lot of resources into your blog. But did you know that your blog site […]

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