How the YMYL Change Will Affect Real Estate Bloggers

By Ben Shepardson | September 26, 2022
There are no two ways about it - being a successful real estate professional means marketing yourself and your services. Today, that means cultivating a strong and effective online presence, as almost all house hunters begin their search efforts online, according to the National Association of Realtors. In other words, you need to create well-crafted […]
organic backlinks
Google, Real Estate Marketing

How to Get Organic Backlinks for Your Real Estate Site

By Ben Shepardson | July 28, 2022
Like just about any other business, a real estate agency relies heavily on online activity and quite frankly organic backlinks. Both potential buyers and sellers spend lots of time online researching properties, after all! In other words, your real estate website needs to be optimized so that when prospective new clients Google what they’re looking […]
real estate retargeting home sales
Google, Real Estate Marketing

How Retargeting Can Help You Sell More Homes

By Ben Shepardson | July 27, 2022
Though retargeting is a useful tool for many types of businesses, it's particularly strong when it comes to real estate. Real estate requires serious buyers who are able to make a purchase in the near future – and that's exactly what Google's real estate retargeting campaign does. By reminding users of your business, you can […]
Google Analytics for real estate

How to Make the Most of Your Real Estate Website Data with Google Analytics

By Ben Shepardson | July 25, 2022
Real estate is constantly evolving and so are the trends in technology. Today, when it comes to real estate, one of the biggest opportunities exists online. There's one platform that can give you all the insights you need to keep your real estate business running effectively: Google Analytics. Google Analytics is a powerful web analytics […]
Google Business Profile
Featured News, Google, Real Estate Marketing

Google Business Profile for Real Estate: Should Agents Set Up a Page?

By Ben Shepardson | June 8, 2022
Marketing your real estate business has always been an incredibly crucial task. You can’t be successful without sourcing clients, and in today’s always-connected world, one of the most effective ways real estate agents can become social media marketers and have a true digital marketing strategy is by taking advantage of the fact that all of […]
client testimonials
Featured News, Google

Real Estate Testimonials How to Ask Past Clients to Leave Online Reviews

By Ben Shepardson | June 6, 2022
Building your real estate business is a full-time job. You can’t help clients buy and sell the property unless you’ve got those clients, to begin with, after all! That’s why successful real estate professionals spend so much time and energy on marketing themselves and building their brands along with real estate testimonials. Today, one of […]

Google to remove more personal info from its search results upon request

By Mike Wheatley | May 3, 2022
As concerns over internet privacy and online harassment continue to grow, Google last week announced that users now have a way to remove personal information such as their physical addresses, personal phone numbers and email addresses from its search engine results. In a statement, Google said the changes were made so that users can protect […]
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