Google My Business to Relaunch as Google Business Profile
Google

Google My Business to Relaunch as Google Business Profile

By Mihaela Lica Butler | April 6, 2022
oogle intends to rename its Google My Business app and relaunch it as Google Business Profile to help business owners "foster meaningful conversations with customers on Google."
Enhanced Conversions for Leads
Google

Google Introduces New Enhanced Conversions for Leads

By Mihaela Lica Butler | March 8, 2022
With enhanced conversions for leads, you can set up your offline lead measurement through the Google Ads or Google Tag Manager interface.
Google ads strategies for real estate agencies.
Google

Google Ads Strategies for Real Estate Agencies

By Mihaela Lica Butler | March 3, 2022
Marketers from all industries favor Google Ads because of their broad reach. For example, real estate agents could use them to promote listings on Google Search, YouTube, and other sites across the web.
Google Drops FLoC, Pivots Towards Topics and FLEDGE
Google

Google Drops FLoC, Pivots Towards Topics and FLEDGE

By Mihaela Lica Butler | February 3, 2022
Last week Google dropped FLoC (Federated Learning of Cohorts) - a controversial technology Google planned as part of the Privacy Sandbox initiative. FLoC was supposed to give advertisers the means of targeting ads without exposing details on individual users by clustering them into groups based on their browsing activity. But FLoC triggered powerful opposition from […]
Essential Google Updates You Must Know at the Beginning of 2022
Google

Essential Google Updates You Must Know at the Beginning of 2022

By Mihaela Lica Butler | January 24, 2022
Google will phase out third-party cookies in the Chrome browser by mid-2023. Google rolled out the indexifembedded robots tag, giving webmasters more control over when their content is indexed.
Google

Why Real Estate Agencies Should Consider Page Rank

By Ben Shepardson | December 9, 2021
Marketing your real estate company involves so many different factors. Digital marketing alone, which is one of the primary methods for business marketing today, is complex and complicated. How one goes about doing this is a comprehensive task. As a result, many realtors choose to focus on just one or two specific goals when it […]
google local searches
Google

Google Local Pack Tips for Real Estate Agents

By Mihaela Lica Butler | September 21, 2021
Local search SEO for real estate agents can offer significant advantages over the competition once they unlock Google Local Pack's secrets and follow Google's SEO rules.    Leveraging onsite and offsite SEO can boost your search engine rankings and your position in the Google local pack - the first-page section of the search results showing you local businesses […]
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