optimization
SEO

What You Need to Know About Content Optimization

By Ben Shepardson | March 21, 2023
Google’s search engine algorithms are incredibly advanced and only grow more complex with every new iteration. The goal, of course, is to serve better results to its users, and that means if you want to get your content in front of potential clients, you need to give Google’s web crawlers what they’re looking for. This […]
Conversion Rate Optimization
SEO

How to Use Optimization to Boost Your Real Estate Landing Page CRO

By Ben Shepardson | March 9, 2023
Conversion rate optimization, or CRO for short, has become increasingly important for online marketing. As the measure of how well your website or landing page is converting prospects to sales, CRO is an essential metric for anyone trying to drive business to their website - and that includes real estate professionals. Without a solid CRO, […]
SEO
SEO

How Important is SEO for Your Real Estate Business?

By Ben Shepardson | February 27, 2023
Search engine optimization is important for any business, especially since the internet is the primary vehicle for most companies today. If you have a product or a service you’re offering to the public, you’ll need to market your brand - and one of the most effective ways to supercharge your online marketing efforts is through […]
Page Performance
SEO

Page Performance: an Aspect of Your Real Estate Website That You Can’t Afford to Overlook

By Ben Shepardson | February 23, 2023
There’s so much that goes into having an effective real estate website. Most real estate professionals spend lots of time and effort ensuring that the content of their site is at its best through efforts like search engine optimization (SEO). Yet there’s more that goes into making your real estate website stand out from the […]
Domain Authority
Real Estate Marketing, SEO

What Is Domain Authority and Page Authority for Real Estate

By Ben Shepardson | August 29, 2022
Considering there are over 1.5 billion websites worldwide, standing out from the crowd has never been more critical. If you're a realtor, whether you're buying or selling homes, you need to get your listings to the right audience.  One common mistake real estate agents make is confusing the domain authority and page authority. But how can you […]
real estate optimization
Real Estate Marketing, SEO

SEO: How to Optimize Your Real Estate Website

By Ben Shepardson | August 9, 2022
Every savvy real estate professional knows that the bulk of your marketing and brand-building efforts for your business are done online. There are dozens of ways to accomplish this, from paid advertising to social media marketing to email list building and more, but one of the most effective ways to build your brand as a […]
Real Estate SEO Training
SEO

How Long Does It Take to Learn Real Estate SEO?

By Ben Shepardson | August 1, 2022
The internet is a ubiquitous tool that we all use every day, sometimes several times a day. We use it for entertainment, to get our news, to communicate with friends and family members, and to do all sorts of business. From buying things on Amazon to selling things on eBay and everything in between, the […]
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